Localizing global marketing strategies: emerging research and opportunities
"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799809593 |
| DOI: | 10.4018/978-1-7998-0957-9 |
Internformat
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Datensatz im Suchindex
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| author | Harvey, Janell NaKia |
| author_facet | Harvey, Janell NaKia |
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| contents | Chapter 1. Expanding into new worlds -- Chapter 2. Building the global brand -- Chapter 3. The marketing plan -- Chapter 4. Social media marketing -- Chapter 5. Grand strategies: establishing long term objectives -- Chapter 6. Testing and competitive intelligence -- Chapter 7. Global internet marketing presence: business to customer and healthcare industry |
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| id | DE-604.BV046269924 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781799809593 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031647770 |
| oclc_num | 1129400322 |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | IGI Global |
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| spelling | Harvey, Janell NaKia Verfasser aut Localizing global marketing strategies emerging research and opportunities Janell NaKia Harvey Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Chapter 1. Expanding into new worlds -- Chapter 2. Building the global brand -- Chapter 3. The marketing plan -- Chapter 4. Social media marketing -- Chapter 5. Grand strategies: establishing long term objectives -- Chapter 6. Testing and competitive intelligence -- Chapter 7. Global internet marketing presence: business to customer and healthcare industry "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- Marketing Success in business Marketing fast Success in business fast Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-0957-9 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-0958-6 https://doi.org/10.4018/978-1-7998-0957-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Harvey, Janell NaKia Localizing global marketing strategies emerging research and opportunities Chapter 1. Expanding into new worlds -- Chapter 2. Building the global brand -- Chapter 3. The marketing plan -- Chapter 4. Social media marketing -- Chapter 5. Grand strategies: establishing long term objectives -- Chapter 6. Testing and competitive intelligence -- Chapter 7. Global internet marketing presence: business to customer and healthcare industry Marketing Success in business Marketing fast Success in business fast |
| title | Localizing global marketing strategies emerging research and opportunities |
| title_auth | Localizing global marketing strategies emerging research and opportunities |
| title_exact_search | Localizing global marketing strategies emerging research and opportunities |
| title_full | Localizing global marketing strategies emerging research and opportunities Janell NaKia Harvey |
| title_fullStr | Localizing global marketing strategies emerging research and opportunities Janell NaKia Harvey |
| title_full_unstemmed | Localizing global marketing strategies emerging research and opportunities Janell NaKia Harvey |
| title_short | Localizing global marketing strategies |
| title_sort | localizing global marketing strategies emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Marketing Success in business Marketing fast Success in business fast |
| topic_facet | Marketing Success in business |
| url | https://doi.org/10.4018/978-1-7998-0957-9 |
| work_keys_str_mv | AT harveyjanellnakia localizingglobalmarketingstrategiesemergingresearchandopportunities |