APA (7th ed.) Citation

Bland, D. J., Osterwalder, A., Smith, A., & Papadakos, T. (2020). Testing business ideas: You're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test. Wiley.

Chicago Style (17th ed.) Citation

Bland, David J., Alexander Osterwalder, Alan Smith, and Trish Papadakos. Testing Business Ideas: You're Holding a Field Guide for Rapid Experimentation : Use the 44 Experiments Inside to Find Your Path to Scale : Systematically Win Big with Small Bets by ... : Strategyzer.com/test. Hoboken, New Jersey: Wiley, 2020.

MLA (9th ed.) Citation

Bland, David J., et al. Testing Business Ideas: You're Holding a Field Guide for Rapid Experimentation : Use the 44 Experiments Inside to Find Your Path to Scale : Systematically Win Big with Small Bets by ... : Strategyzer.com/test. Wiley, 2020.