Testing business ideas: you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2020]
|
| Schriftenreihe: | Strategyzer series
|
| Schlagworte: | |
| Zusammenfassung: | "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- |
| Beschreibung: | XIII, 348 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119551447 1119551447 |
Internformat
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| 245 | 1 | 0 | |a Testing business ideas |b you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test |c written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| 246 | 1 | 3 | |a You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by ... testing business ideas |
| 246 | 1 | 3 | |a You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by testing business ideas |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a XIII, 348 Seiten |b Illustrationen, Diagramme | ||
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| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Consumers / Research | |
| 653 | 0 | |a New products | |
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| 700 | 1 | |a Papadakos, Trish |0 (DE-588)1060733714 |4 ill | |
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Datensatz im Suchindex
| _version_ | 1806052146541494272 |
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| adam_text | |
| any_adam_object | |
| author | Bland, David J. 1976- Osterwalder, Alexander 1974- |
| author2 | Smith, Alan 1982- Papadakos, Trish |
| author2_role | ill ill |
| author2_variant | a s as t p tp |
| author_GND | (DE-588)1201497736 (DE-588)1025660005 (DE-588)1061054594 (DE-588)1060733714 |
| author_facet | Bland, David J. 1976- Osterwalder, Alexander 1974- Smith, Alan 1982- Papadakos, Trish |
| author_role | aut aut |
| author_sort | Bland, David J. 1976- |
| author_variant | d j b dj djb a o ao |
| building | Verbundindex |
| bvnumber | BV046268943 |
| classification_rvk | QP 230 |
| ctrlnum | (OCoLC)1135424703 (DE-599)BVBBV046268943 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046268943 |
| illustrated | Illustrated |
| indexdate | 2024-07-31T00:25:46Z |
| institution | BVB |
| isbn | 9781119551447 1119551447 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031646807 |
| oclc_num | 1135424703 |
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| physical | XIII, 348 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Wiley |
| record_format | marc |
| series2 | Strategyzer series |
| spelling | Bland, David J. 1976- Verfasser (DE-588)1201497736 aut Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by ... testing business ideas You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by testing business ideas Hoboken, New Jersey Wiley [2020] © 2020 XIII, 348 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Strategyzer series "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 gnd rswk-swf Strategic planning Consumers / Research New products Geschäftsidee (DE-588)4255132-8 s Unternehmensgründung (DE-588)4078599-3 s 1\p DE-604 Osterwalder, Alexander 1974- (DE-588)1025660005 aut Smith, Alan 1982- (DE-588)1061054594 ill Papadakos, Trish (DE-588)1060733714 ill Erscheint auch als Online-Ausgabe, PDF 978-1-119-55142-3 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-55141-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bland, David J. 1976- Osterwalder, Alexander 1974- Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4255132-8 |
| title | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test |
| title_alt | You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by ... testing business ideas You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by testing business ideas |
| title_auth | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test |
| title_exact_search | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test |
| title_full | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_fullStr | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_full_unstemmed | Testing business ideas you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_short | Testing business ideas |
| title_sort | testing business ideas you re holding a field guide for rapid experimentation use the 44 experiments inside to find your path to scale systematically win big with small bets by strategyzer com test |
| title_sub | you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| topic_facet | Unternehmensgründung Geschäftsidee |
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