Handbook of research on retailing techniques for optimal consumer engagement and experiences:
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers |
| Zusammenfassung: | ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799814139 |
| DOI: | 10.4018/978-1-7998-1412-2 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on retailing techniques for optimal consumer engagement and experiences |c Fabio Musso, Elena Druica |
| 246 | 1 | 3 | |a Retailing techniques for optimal consumer engagement and experiences |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2020] | |
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| 505 | 8 | |a Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- | |
| 505 | 8 | |a Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- | |
| 505 | 8 | |a Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- | |
| 505 | 8 | |a Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers | |
| 520 | |a ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- | ||
| 650 | 4 | |a Retail trade / Customer services | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Retail trade / Customer services |2 fast | |
| 700 | 1 | |a Musso, Fabio |d 1960- |0 (DE-588)1199384925 |4 edt | |
| 700 | 1 | |a Druică, Elena |d 1971- |0 (DE-588)1025304403 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hardcover |z 978-1-7998-1412-2 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-7998-1412-2 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
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| 966 | e | |u https://doi.org/10.4018/978-1-7998-1412-2 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
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Datensatz im Suchindex
| _version_ | 1805076698834665472 |
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| any_adam_object | |
| author2 | Musso, Fabio 1960- Druică, Elena 1971- |
| author2_role | edt edt |
| author2_variant | f m fm e d ed |
| author_GND | (DE-588)1199384925 (DE-588)1025304403 |
| author_facet | Musso, Fabio 1960- Druică, Elena 1971- |
| building | Verbundindex |
| bvnumber | BV046268444 |
| collection | ZDB-98-IGB |
| contents | Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers |
| ctrlnum | (OCoLC)1128840068 (DE-599)BVBBV046268444 |
| doi_str_mv | 10.4018/978-1-7998-1412-2 |
| format | Electronic eBook |
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| id | DE-604.BV046268444 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781799814139 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031646315 |
| oclc_num | 1128840068 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso, Elena Druica Retailing techniques for optimal consumer engagement and experiences Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- Retail trade / Customer services Customer relations Consumer behavior Consumer behavior fast Customer relations fast Retail trade / Customer services fast Musso, Fabio 1960- (DE-588)1199384925 edt Druică, Elena 1971- (DE-588)1025304403 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-1412-2 https://doi.org/10.4018/978-1-7998-1412-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on retailing techniques for optimal consumer engagement and experiences Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers Retail trade / Customer services Customer relations Consumer behavior Consumer behavior fast Customer relations fast Retail trade / Customer services fast |
| title | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_alt | Retailing techniques for optimal consumer engagement and experiences |
| title_auth | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_exact_search | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_full | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso, Elena Druica |
| title_fullStr | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso, Elena Druica |
| title_full_unstemmed | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso, Elena Druica |
| title_short | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_sort | handbook of research on retailing techniques for optimal consumer engagement and experiences |
| topic | Retail trade / Customer services Customer relations Consumer behavior Consumer behavior fast Customer relations fast Retail trade / Customer services fast |
| topic_facet | Retail trade / Customer services Customer relations Consumer behavior |
| url | https://doi.org/10.4018/978-1-7998-1412-2 |
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