New media and visual communication in social networks:

"This book examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more."

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Kır, Serpil 1985- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, PA, USA IGI Global [2020]
Schriftenreihe:Advances in multimedia and interactive technologies (AMIT) book series
Schlagworte:
Online-Zugang:DE-12
DE-1050
DE-573
DE-898
DE-1049
DE-91
DE-20
DE-706
DE-83
Volltext
Zusammenfassung:"This book examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more."
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Beschreibung:Serpil Kır ist Herausgeber
Beschreibung:1 Online-Ressource (xxiv, 345 Seiten) Illustrationen, Diagramme
ISBN:9781799810452
DOI:10.4018/978-1-7998-1041-4

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