APA (7th ed.) Citation

Mothersbaugh, D. L., Hawkins, D. I., & Kleiser, S. B. (2020). Consumer behavior: Building marketing strategy (fourteenth edition, international student edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Mothersbaugh, David L., Del I. Hawkins, and Susan Bardi Kleiser. Consumer Behavior: Building Marketing Strategy. fourteenth edition, international student edition. New York, NY: McGraw-Hill Education, 2020.

MLA (9th ed.) Citation

Mothersbaugh, David L., et al. Consumer Behavior: Building Marketing Strategy. fourteenth edition, international student edition. McGraw-Hill Education, 2020.