Verfügbarkeit: Consumer behavior

Consumer behavior: building marketing strategy

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Bibliographische Detailangaben
Hauptverfasser:	Mothersbaugh, David L. (VerfasserIn), Hawkins, Del I. (VerfasserIn), Kleiser, Susan Bardi (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY McGraw-Hill Education [2020]
Ausgabe:	fourteenth edition, international student edition
Schlagworte:	Marketingstrategie Verbraucherverhalten Marketing Strategie USA Consumer behaviorzUnited States Market surveyszUnited States Consumer behaviorzUnited StatesvCase studies Hochschulschrift Fallstudiensammlung
Beschreibung:	xix, 814 Seiten Illustrationen, Diagramme
ISBN:	9781260566482 126056648X

Internformat

MARC


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Datensatz im Suchindex

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author	Mothersbaugh, David L. Hawkins, Del I. Kleiser, Susan Bardi
author_GND	(DE-588)1219013595 (DE-588)170207676 (DE-588)135939607
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bvnumber	BV046267198
callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
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ctrlnum	(OCoLC)1128836615 (DE-599)BVBBV046267198
dewey-full	658.8/3420973
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3420973
dewey-search	658.8/3420973
dewey-sort	3658.8 73420973
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften Ökotrophologie
edition	fourteenth edition, international student edition
format	Book
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geographic_facet	USA
id	DE-604.BV046267198
illustrated	Illustrated
indexdate	2024-07-10T08:40:02Z
institution	BVB
isbn	9781260566482 126056648X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031645088
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physical	xix, 814 Seiten Illustrationen, Diagramme
publishDate	2020
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spelling	Mothersbaugh, David L. Verfasser (DE-588)1219013595 aut Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University ; Contributing Authors: Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast fourteenth edition, international student edition New York, NY McGraw-Hill Education [2020] xix, 814 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Consumer behaviorzUnited States Market surveyszUnited States Consumer behaviorzUnited StatesvCase studies 1\p (DE-588)4113937-9 Hochschulschrift gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s USA (DE-588)4078704-7 g DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 3\p DE-604 Hawkins, Del I. Verfasser (DE-588)170207676 aut Kleiser, Susan Bardi Verfasser (DE-588)135939607 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Mothersbaugh, David L. Hawkins, Del I. Kleiser, Susan Bardi Consumer behavior building marketing strategy Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd
subject_GND	(DE-588)4120697-6 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4078704-7 (DE-588)4113937-9 (DE-588)4522595-3
title	Consumer behavior building marketing strategy
title_auth	Consumer behavior building marketing strategy
title_exact_search	Consumer behavior building marketing strategy
title_full	Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University ; Contributing Authors: Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast
title_fullStr	Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University ; Contributing Authors: Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast
title_full_unstemmed	Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University ; Contributing Authors: Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast
title_short	Consumer behavior
title_sort	consumer behavior building marketing strategy
title_sub	building marketing strategy
topic	Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd
topic_facet	Marketingstrategie Verbraucherverhalten Marketing Strategie USA Hochschulschrift Fallstudiensammlung
work_keys_str_mv	AT mothersbaughdavidl consumerbehaviorbuildingmarketingstrategy AT hawkinsdeli consumerbehaviorbuildingmarketingstrategy AT kleisersusanbardi consumerbehaviorbuildingmarketingstrategy

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