The great facilitator: reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research
Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2019]
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FHR01 FKE01 FWS01 FWS02 TUM01 UBG01 UBW01 UBY01 UEI01 Volltext |
| Zusammenfassung: | Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers |
| Beschreibung: | 1 Online-Ressource (viii, 212 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783030060312 |
| DOI: | 10.1007/978-3-030-06031-2 |
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| 520 | 3 | |a This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers | |
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| spellingShingle | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research |
| title_auth | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research |
| title_exact_search | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research |
| title_full | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research Barry J. Babin, Marko Sarstedt, editors |
| title_fullStr | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research Barry J. Babin, Marko Sarstedt, editors |
| title_full_unstemmed | The great facilitator reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research Barry J. Babin, Marko Sarstedt, editors |
| title_short | The great facilitator |
| title_sort | the great facilitator reflections on the contributions of joseph f hair jr to marketing and business research |
| title_sub | reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Verbraucherverhalten Marketing Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-06031-2 |
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