Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2020
|
| Ausgabe: | Fourteenth edition, global edition |
| Schlagworte: | |
| Beschreibung: | 676 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292294865 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046260231 | ||
| 003 | DE-604 | ||
| 005 | 20210416 | ||
| 007 | t | ||
| 008 | 191118s2020 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781292294865 |9 978-1-292-29486-5 | ||
| 035 | |a (OCoLC)1112146772 | ||
| 035 | |a (DE-599)KXP1670517896 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-1043 |a DE-2070s |a DE-M347 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Armstrong, Gary |d 1943- |e Verfasser |0 (DE-588)170906825 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b an introduction |c Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| 250 | |a Fourteenth edition, global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2020 | |
| 300 | |a 676 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a CD-ROM |0 (DE-588)4139307-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktanalyse |0 (DE-588)4037624-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 700 | 1 | |a Opresnik, Marc Oliver |d 1969- |e Verfasser |0 (DE-588)121167410 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031638249 | ||
Datensatz im Suchindex
| _version_ | 1804180694406004736 |
|---|---|
| any_adam_object | |
| author | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_GND | (DE-588)170906825 (DE-588)121409600 (DE-588)121167410 |
| author_facet | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_role | aut aut aut |
| author_sort | Armstrong, Gary 1943- |
| author_variant | g a ga p k pk m o o mo moo |
| building | Verbundindex |
| bvnumber | BV046260231 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1112146772 (DE-599)KXP1670517896 |
| discipline | Wirtschaftswissenschaften |
| edition | Fourteenth edition, global edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01744nam a2200457 c 4500</leader><controlfield tag="001">BV046260231</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210416 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">191118s2020 xxka||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292294865</subfield><subfield code="9">978-1-292-29486-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1112146772</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1670517896</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Armstrong, Gary</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170906825</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">an introduction</subfield><subfield code="c">Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourteenth edition, global edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England</subfield><subfield code="b">Pearson</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">676 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Opresnik, Marc Oliver</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121167410</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031638249</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046260231 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:39:50Z |
| institution | BVB |
| isbn | 9781292294865 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031638249 |
| oclc_num | 1112146772 |
| open_access_boolean | |
| owner | DE-1043 DE-2070s DE-M347 |
| owner_facet | DE-1043 DE-2070s DE-M347 |
| physical | 676 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Pearson |
| record_format | marc |
| spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute) Fourteenth edition, global edition Harlow, England Pearson 2020 676 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s DE-604 Marktanalyse (DE-588)4037624-2 s Marketingstrategie (DE-588)4120697-6 s Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut |
| spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_fullStr | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_full_unstemmed | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marktanalyse CD-ROM Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction |