Jewish Mad Men: Advertising and the Design of the American Jewish Experience
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Stein...
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New Brunswick, NJ
Rutgers University Press
[2015]
|
Schlagworte: | |
Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
Zusammenfassung: | It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread ("You don’t have to be Jewish to love Levy’s") to Hebrew National hot dogs ("We answer to a higher authority")—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States |
Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) |
Beschreibung: | 1 online resource (232 pages) 12 color and 46 black-and-whit |
ISBN: | 9780813563770 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV046256805 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | cr|uuu---uuuuu | ||
008 | 191115s2015 |||| o||u| ||||||eng d | ||
020 | |a 9780813563770 |9 978-0-8135-6377-0 | ||
024 | 7 | |a 10.36019/9780813563770 |2 doi | |
035 | |a (ZDB-23-DGG)9780813563770 | ||
035 | |a (OCoLC)1128845199 | ||
035 | |a (DE-599)BVBBV046256805 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1046 |a DE-Aug4 |a DE-859 |a DE-860 |a DE-739 |a DE-473 |a DE-1043 |a DE-858 | ||
082 | 0 | |a 659.1089/924073 |2 23 | |
100 | 1 | |a Steinberg, Kerri P. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Jewish Mad Men |b Advertising and the Design of the American Jewish Experience |c Kerri P. Steinberg |
264 | 1 | |a New Brunswick, NJ |b Rutgers University Press |c [2015] | |
264 | 4 | |c © 2015 | |
300 | |a 1 online resource (232 pages) |b 12 color and 46 black-and-whit | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | ||
520 | |a It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread ("You don’t have to be Jewish to love Levy’s") to Hebrew National hot dogs ("We answer to a higher authority")—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States | ||
546 | |a In English | ||
650 | 7 | |a SOCIAL SCIENCE / General |2 bisacsh | |
650 | 4 | |a Advertising |x Social aspects |z United States | |
650 | 4 | |a Advertising |z United States |x History | |
650 | 4 | |a Jews in advertising | |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Juden |0 (DE-588)4028808-0 |2 gnd |9 rswk-swf |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | 2 | |a Juden |0 (DE-588)4028808-0 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780813563770 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-23-DGG | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-031634914 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FAW01 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FHA01 |p ZDB-23-DGG |q FHA_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FKE01 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FLA01 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l UPA01 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l UBG01 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FAB01 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
966 | e | |u https://www.degruyter.com/isbn/9780813563770 |l FCO01 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext |
Datensatz im Suchindex
_version_ | 1804180688066314240 |
---|---|
any_adam_object | |
author | Steinberg, Kerri P. |
author_facet | Steinberg, Kerri P. |
author_role | aut |
author_sort | Steinberg, Kerri P. |
author_variant | k p s kp kps |
building | Verbundindex |
bvnumber | BV046256805 |
collection | ZDB-23-DGG |
ctrlnum | (ZDB-23-DGG)9780813563770 (OCoLC)1128845199 (DE-599)BVBBV046256805 |
dewey-full | 659.1089/924073 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1089/924073 |
dewey-search | 659.1089/924073 |
dewey-sort | 3659.1089 6924073 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04625nmm a2200601zc 4500</leader><controlfield tag="001">BV046256805</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">191115s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780813563770</subfield><subfield code="9">978-0-8135-6377-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.36019/9780813563770</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9780813563770</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1128845199</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046256805</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-858</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1089/924073</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Steinberg, Kerri P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Jewish Mad Men</subfield><subfield code="b">Advertising and the Design of the American Jewish Experience</subfield><subfield code="c">Kerri P. Steinberg</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Brunswick, NJ</subfield><subfield code="b">Rutgers University Press</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (232 pages)</subfield><subfield code="b">12 color and 46 black-and-whit</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread ("You don’t have to be Jewish to love Levy’s") to Hebrew National hot dogs ("We answer to a higher authority")—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Social aspects</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Jews in advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Juden</subfield><subfield code="0">(DE-588)4028808-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Juden</subfield><subfield code="0">(DE-588)4028808-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031634914</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FHA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813563770</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
geographic | USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV046256805 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:39:44Z |
institution | BVB |
isbn | 9780813563770 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031634914 |
oclc_num | 1128845199 |
open_access_boolean | |
owner | DE-1046 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
owner_facet | DE-1046 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
physical | 1 online resource (232 pages) 12 color and 46 black-and-whit |
psigel | ZDB-23-DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FCO_PDA_DGG |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Rutgers University Press |
record_format | marc |
spelling | Steinberg, Kerri P. Verfasser aut Jewish Mad Men Advertising and the Design of the American Jewish Experience Kerri P. Steinberg New Brunswick, NJ Rutgers University Press [2015] © 2015 1 online resource (232 pages) 12 color and 46 black-and-whit txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread ("You don’t have to be Jewish to love Levy’s") to Hebrew National hot dogs ("We answer to a higher authority")—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States In English SOCIAL SCIENCE / General bisacsh Advertising Social aspects United States Advertising United States History Jews in advertising Werbung (DE-588)4065541-6 gnd rswk-swf Juden (DE-588)4028808-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Juden (DE-588)4028808-0 s 1\p DE-604 https://www.degruyter.com/isbn/9780813563770 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Steinberg, Kerri P. Jewish Mad Men Advertising and the Design of the American Jewish Experience SOCIAL SCIENCE / General bisacsh Advertising Social aspects United States Advertising United States History Jews in advertising Werbung (DE-588)4065541-6 gnd Juden (DE-588)4028808-0 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4028808-0 (DE-588)4078704-7 |
title | Jewish Mad Men Advertising and the Design of the American Jewish Experience |
title_auth | Jewish Mad Men Advertising and the Design of the American Jewish Experience |
title_exact_search | Jewish Mad Men Advertising and the Design of the American Jewish Experience |
title_full | Jewish Mad Men Advertising and the Design of the American Jewish Experience Kerri P. Steinberg |
title_fullStr | Jewish Mad Men Advertising and the Design of the American Jewish Experience Kerri P. Steinberg |
title_full_unstemmed | Jewish Mad Men Advertising and the Design of the American Jewish Experience Kerri P. Steinberg |
title_short | Jewish Mad Men |
title_sort | jewish mad men advertising and the design of the american jewish experience |
title_sub | Advertising and the Design of the American Jewish Experience |
topic | SOCIAL SCIENCE / General bisacsh Advertising Social aspects United States Advertising United States History Jews in advertising Werbung (DE-588)4065541-6 gnd Juden (DE-588)4028808-0 gnd |
topic_facet | SOCIAL SCIENCE / General Advertising Social aspects United States Advertising United States History Jews in advertising Werbung Juden USA |
url | https://www.degruyter.com/isbn/9780813563770 |
work_keys_str_mv | AT steinbergkerrip jewishmadmenadvertisingandthedesignoftheamericanjewishexperience |