You Are the Brand:
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, NJ
Rutgers University Press
[2011]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
| Zusammenfassung: | Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: Feel they have something of value to offer, Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, Want their customers to buy products and services again and again, Feel unappreciated in their current job, Have recently lost a job or are seeking their first job out of college, Are trying to get back into the workforce after years of being "out of it." Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780813550718 |
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| 520 | |a Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: Feel they have something of value to offer, Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, Want their customers to buy products and services again and again, Feel unappreciated in their current job, Have recently lost a job or are seeking their first job out of college, Are trying to get back into the workforce after years of being "out of it." Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life | ||
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Datensatz im Suchindex
| _version_ | 1804180687887007744 |
|---|---|
| any_adam_object | |
| author | Adubato, Steve |
| author_facet | Adubato, Steve |
| author_role | aut |
| author_sort | Adubato, Steve |
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| building | Verbundindex |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Adubato, Steve Verfasser aut You Are the Brand Steve Adubato New Brunswick, NJ Rutgers University Press [2011] © 2011 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: Feel they have something of value to offer, Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, Want their customers to buy products and services again and again, Feel unappreciated in their current job, Have recently lost a job or are seeking their first job out of college, Are trying to get back into the workforce after years of being "out of it." Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life In English BUSINESS & ECONOMICS / General bisacsh Branding (Marketing) Branding (Marketing) Case studies 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content https://www.degruyter.com/isbn/9780813550718 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Adubato, Steve You Are the Brand BUSINESS & ECONOMICS / General bisacsh Branding (Marketing) Branding (Marketing) Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | You Are the Brand |
| title_auth | You Are the Brand |
| title_exact_search | You Are the Brand |
| title_full | You Are the Brand Steve Adubato |
| title_fullStr | You Are the Brand Steve Adubato |
| title_full_unstemmed | You Are the Brand Steve Adubato |
| title_short | You Are the Brand |
| title_sort | you are the brand |
| topic | BUSINESS & ECONOMICS / General bisacsh Branding (Marketing) Branding (Marketing) Case studies |
| topic_facet | BUSINESS & ECONOMICS / General Branding (Marketing) Branding (Marketing) Case studies Fallstudiensammlung |
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