Handbook of research on decision-making techniques in financial marketing:
""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by p...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-706 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799825609 |
| DOI: | 10.4018/978-1-7998-2559-3 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on decision-making techniques in financial marketing |c Hasan Dinçer, Serhat Yüksel |
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| id | DE-604.BV046253613 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T08:40:56Z |
| institution | BVB |
| isbn | 9781799825609 |
| language | English |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | IGI Global |
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| spelling | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer, Serhat Yüksel Decision-making techniques in financial marketing Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- Financial institutions / Marketing Financial services industry / Marketing Financial institutions / Marketing fast Financial services industry / Marketing fast Dinçer, Hasan 1982- (DE-588)1045759430 edt Yüksel, Serhat edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-2559-3 https://doi.org/10.4018/978-1-7998-2559-3 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on decision-making techniques in financial marketing Financial institutions / Marketing Financial services industry / Marketing Financial institutions / Marketing fast Financial services industry / Marketing fast |
| title | Handbook of research on decision-making techniques in financial marketing |
| title_alt | Decision-making techniques in financial marketing |
| title_auth | Handbook of research on decision-making techniques in financial marketing |
| title_exact_search | Handbook of research on decision-making techniques in financial marketing |
| title_full | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer, Serhat Yüksel |
| title_fullStr | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer, Serhat Yüksel |
| title_full_unstemmed | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer, Serhat Yüksel |
| title_short | Handbook of research on decision-making techniques in financial marketing |
| title_sort | handbook of research on decision making techniques in financial marketing |
| topic | Financial institutions / Marketing Financial services industry / Marketing Financial institutions / Marketing fast Financial services industry / Marketing fast |
| topic_facet | Financial institutions / Marketing Financial services industry / Marketing |
| url | https://doi.org/10.4018/978-1-7998-2559-3 |
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