Social marketing: behavior change for social good
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne
SAGE
[2020]
|
| Ausgabe: | Sixth edition |
| Beschreibung: | Literaturverzeichnis: Seite R1-R25 |
| Beschreibung: | xxiii, 486, 12, 17, 2, 10, 10, 6, 2, 25, 24 Seiten Illustrationen |
| ISBN: | 9781544351490 1544351496 9781544371863 |
Internformat
MARC
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| 020 | |a 9781544351490 |9 978-1-5443-5149-0 | ||
| 020 | |a 1544351496 |9 1-54435-149-6 | ||
| 020 | |a 9781544371863 |c (international student edition) |9 978-1-5443-7186-3 | ||
| 035 | |a (OCoLC)1136353942 | ||
| 035 | |a (DE-599)BVBBV046248854 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lee, Nancy R. |d 1945- |e Verfasser |0 (DE-588)17353807X |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b behavior change for social good |c Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management, Northwestern University) |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne |b SAGE |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a xxiii, 486, 12, 17, 2, 10, 10, 6, 2, 25, 24 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis: Seite R1-R25 | ||
| 700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031627108 | ||
Datensatz im Suchindex
| _version_ | 1804180673655734272 |
|---|---|
| any_adam_object | |
| author | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_GND | (DE-588)17353807X (DE-588)121409600 |
| author_facet | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Lee, Nancy R. 1945- |
| author_variant | n r l nr nrl p k pk |
| building | Verbundindex |
| bvnumber | BV046248854 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1136353942 (DE-599)BVBBV046248854 |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV046248854 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:39:30Z |
| institution | BVB |
| isbn | 9781544351490 1544351496 9781544371863 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031627108 |
| oclc_num | 1136353942 |
| open_access_boolean | |
| owner | DE-634 DE-N2 DE-523 |
| owner_facet | DE-634 DE-N2 DE-523 |
| physical | xxiii, 486, 12, 17, 2, 10, 10, 6, 2, 25, 24 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | SAGE |
| record_format | marc |
| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Social marketing behavior change for social good Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management, Northwestern University) Sixth edition Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne SAGE [2020] © 2020 xxiii, 486, 12, 17, 2, 10, 10, 6, 2, 25, 24 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite R1-R25 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut |
| spellingShingle | Lee, Nancy R. 1945- Kotler, Philip 1931- Social marketing behavior change for social good |
| title | Social marketing behavior change for social good |
| title_auth | Social marketing behavior change for social good |
| title_exact_search | Social marketing behavior change for social good |
| title_full | Social marketing behavior change for social good Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management, Northwestern University) |
| title_fullStr | Social marketing behavior change for social good Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management, Northwestern University) |
| title_full_unstemmed | Social marketing behavior change for social good Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management, Northwestern University) |
| title_short | Social marketing |
| title_sort | social marketing behavior change for social good |
| title_sub | behavior change for social good |
| work_keys_str_mv | AT leenancyr socialmarketingbehaviorchangeforsocialgood AT kotlerphilip socialmarketingbehaviorchangeforsocialgood |