The communication strategy handbook: toolkit for creating a winning strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Bern ; Berlin ; Brussles ; Vienna ; Oxfior ; Warsaw
Peter Lang
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XII, 174 Seiten Illustrationen, Diagramme 25.4 cm x 17.8 cm, 460 g |
| ISBN: | 9781433154836 9781433156571 1433154838 |
Internformat
MARC
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| 100 | 1 | |a Ruler, Betteke van |d 1948- |e Verfasser |0 (DE-588)140031855 |4 aut | |
| 245 | 1 | 0 | |a The communication strategy handbook |b toolkit for creating a winning strategy |c Betteke van Ruler, Frank Körver |
| 264 | 1 | |a New York ; Bern ; Berlin ; Brussles ; Vienna ; Oxfior ; Warsaw |b Peter Lang |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a XII, 174 Seiten |b Illustrationen, Diagramme |c 25.4 cm x 17.8 cm, 460 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 653 | |a Communication | ||
| 653 | |a Creating | ||
| 653 | |a Handbook | ||
| 653 | |a Strategy | ||
| 653 | |a Toolkit | ||
| 653 | |a Winning | ||
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| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
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| 700 | 1 | |a Körver, Frank |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
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| adam_text | X
XI
1
4
6
PARTI
10
12
14
18
20
22
24
CONTENTS
LIST
OF
FIGURES
ACKNOWLEDGEMENTS
WHY
A
COMMUNICATION
STRATEGY
FRAMEWORK?
THE
COMMUNICATION
STRATEGY
FRAMEWORK:
A
PRACTICAL
METHOD
WHY
A
GOOD
COMMUNICATION
STRATEGY
IS
VITAL
RETHINK
YOUR
APPROACH
STRATEGY
DEVELOPMENT
AS
A
CONTINUOUS
PROCESS
AGILITY
VERSUS
LINEARITY
HOW
TO
MAKE
CHANGE
A
ROUTINE
PART
ALL
TOO
LINEAR
AGILE
PRACTITIONERS
STRATEGY
STRATEGY
IS
ABOUT
MAKING
CHOICES
DOING
THE
RIGHT
THING
MAKING
THE
RIGHT
CHOICES
COMMUNICATION
STRATEGY,
PAUL
A.
ARGENTI,
USA
THIS
IS
STRATEGY
STRATEGY
IS
A
COLLABORATIVE
EFFORT
MINTZBERG
ON
STRATEGY
STRATEGY
IS
DYNAMIC
STRATEGY
DEPENDS
ON
CONTEXT
STRATEGY
IS
A
PERMANENT
PRIORITY
WHEN
DO
YOU
NEED
A
STRATEGY?
THE
COMMUNICATION
STRATEGY
FRAMEWORK
THE
COMMUNICATION
STRATEGY
FRAMEWORK
HELPS
YOU
TO
MAKE
CHOICES
TIME
EQUALS
QUALITY
ORIENTATION
AND
IMPLEMENTATION
DO
YOU
NEED
THE
COMMUNICATION
STRATEGY
FRAMEWORK?
V
PART
II
THE
COMMUNICATION
STRATEGY
FRAMEWORK
EXPLAINED
28
8
BUILDING
BLOCKS
FOR
THE
COMMUNICATION
STRATEGY
FRAMEWORK
32
ORIENTATION:
THE
LEFT
PART
OF
THE
COMMUNICATION
STRATEGY
FRAMEWORK
34
BUILDING
BLOCK:
VISION
KICKSTARTERS
VISION
ON
THE
FIELD
OF
COMMUNICATION
A
VISION
GIVES
YOU
A
HEAD
START
TREND
STUDIES
CAN
BE
USEFUL
THE
ADDED
VALUE
OF
A
COMMUNICATION
DEPARTMENT
THE
TYPICAL
TASKS
OF
COMMUNICATION
DEPARTMENTS
DO S
AND
DON TS
44
COMMUNICATION
STRATEGY,
JIM
MACNAMARA,
AUSTRALIA
46
BUILDING
BLOCK:
INTERNAL
SITUATION
KICKSTARTERS
AMBITIONS
AND
PRIORITIES
STRATEGIC
CHOICES
BURNING
ISSUES
A
MATTER
OF
STYLE
WHEN
STYLE
TURNS
INTO
AN
ISSUE
COMMUNICATION
STYLE
IMPACTS
THE
ROLE
OF
THE
COMMUNICATION
DEPARTMENT
DO S
AND
DON TS
56
COMMUNICATION
STRATEGY,
DEJAN
VERCIC,
SLOVENIA
58
BUILDING
BLOCK:
EXTERNAL
SITUATION
KICKSTARTERS
SOCIETAL
TRENDS
AND
DEVELOPMENTS
ISSUES
AND
STAKEHOLDERS
PUBLIC
MOOD
ORGANIZATIONAL
LISTENING
DO
S
AND
DON TS
68
COMMUNICATION
STRATEGY,
INGE
WALLAGE,
THE
NETHERLANDS
VI
70
BUILDING
BLOCK:
AMBITION
KICKSTARTERS
CORE
VALUES
TRANSLATION
OF
YOUR
VISION
CORE
TASK
FOCUS,
FOCUS,
FOCUS
START
THINKING
ABOUT
YOUR
PUBLIC
DEFINITION
OF
DONE
DO S
AND
DON TS
78
COMMUNICATION
STRATEGY,
XIANHONG
CHEN,
CHINA
80
IMPLEMENTATION:
THE
RIGHT
PART
OF
THE
COMMUNICATION
STRATEGY
FRAMEWORK
82
BUILDING
BLOCK:
ACCOUNTABILITY
KICKSTARTERS
PROFESSIONAL
ACCOUNTABILITY
MOUNTING
AWARENESS
OF
SOCIAL
ACCOUNTABILITY
DECISIONAL
AND
PERFORMATIVE
ACCOUNTABILITY
DIFFERENT
KINDS
OF
PERFORMANCE
INDICATORS
CHOOSE
THE
RIGHT
MEASUREMENT
TOOLS
RELIABILITY
THE
IMPORTANCE
OF
SOFT
KPIS
DO S
AND
DON
TS
92
COMMUNICATION
STRATEGY,
ANSGAR
ZERFASS,
GERMANY
94
BUILDING
BLOCK:
STAKEHOLDERS
KICKSTARTERS
WHO
ARE
YOUR
ENABLERS?
WHO
SHOULD
YOU
PARTNER
WITH?
GIVE
AND
TAKE
DO S
AND
DON TS
104
COMMUNICATION
STRATEGY,
LARISSA
GRUNIG,
USA
VII
106
BUILDING
BLOCK:
RESOURCES
KICKSTARTERS
KEY
COMPETENCIES
THE
RIGHT
ATTITUDE
COMMUNICATION
IS
TEAMWORK
BUDGETING
DO S
AND
DON TS
116
COMMUNICATION
STRATEGY,
ANGELES
MORENO,
SPAIN
118
BUILDING
BLOCK:
GAME
PLAN
KICKSTARTERS
WHAT
ARE
WE
ACTUALLY
GOING
TO
DO?
GUIDELINES
FOR
IMPLEMENTATION
SET
PRIORITIES
PARKINSON
S
LAW
DO S
AND
DON TS
128
COMMUNICATION
STRATEGY,
ROBERT
HEATH,
USA
130
CASE:
AN
INHOUSE
COMMUNICATION
STRATEGY
FOR
COOLDAYS
PART
III
GETTING
TO
WORK
136
WHERE
DO
WE
GO
FROM
HERE?
138
FOUR
MYTHS
DEBUNKED
WITHOUT
A
SEAT
ON
THE
EXECUTIVE
TEAM,
OUR
DEPARTMENT
WILL
NEVER
MAKE
AN
IMPACT
WE
COULD
BE
MUCH
MORE
EFFECTIVE
IF
WE
DIDN T
HAVE
TO
WORRY
ABOUT
EXECUTION
COMMUNICATION
BELONGS
TO
THE
COMMUNICATION
DEPARTMENT
THE
BIGGER
THE
DEPARTMENT,
THE
GREATER
THE
IMPACT
VIII
142
COMMUNICATION
STRATEGY,
RONEL
RENSBURG,
SOUTH
AFRICA
144
HIGH
REQUIREMENTS,
RISING
EXPECTATIONS
MEANINGFUL
ROLE
THE
GROWING
NEED
TO
ADD
VALUE
AT
WHAT
LEVEL
IS
YOUR
COMMUNICATION
DEPARTMENT
OPERATING?
TIES
WITH
TOP
MANAGEMENT
148
BUSINESS-FOCUSED
COMMUNICATION
COMMUNICATION
ENABLES
BETTER
DECISION-MAKING
THE
COMMUNICATION
FUNCTION
BALANCES
STRATEGY,
COORDINATION,
AND
EXECUTION
COMMUNICATION
OBJECTIVES
ARE
LINKED
TO
ORGANIZATIONAL
OBJECTIVES
AND
STRATEGIC
PRIORITIES
RESEARCH,
ANALYSIS,
AND
RENEWAL
PLAY
AN
INSTRUMENTAL
ROLE
COMMUNICATION
RESULTS
ARE
CLEAR
TOP
MANAGEMENT
IS
ACTIVELY
INVOLVED
IN
COMMUNICATION
COMMUNICATION
PROFESSIONALS
SPEAK
THE
LANGUAGE
OF
THE
BUSINESS
PROFESSIONAL
HOBBYIST
OR
INNOVATIVE
BUSINESS
PARTNER?
152
COMMUNICATION
STRATEGY,
MARIA
APARECIDA
FERRARI,
BRAZIL
154
LEADERSHIP
IN
COMMUNICATION
PROMOTING
YOURSELF
TRUSTED
ADVISOR
BE
PART
OF
THE
DOMINANT
COALITION
158
MAKE
THE
COMMUNICATION
STRATEGY
FRAMEWORK
WORK
FOR
YOU
162
COMMUNICATION
STRATEGY,
STEPHEN
WADDINGTON,
UNITED
KINGDOM
164
BIBLIOGRAPHY
168
ABOUT
THE
AUTHORS
170
NOTES
IX
|
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| author | Ruler, Betteke van 1948- Körver, Frank |
| author_GND | (DE-588)140031855 |
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| id | DE-604.BV046244215 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:32:10Z |
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| isbn | 9781433154836 9781433156571 1433154838 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031622574 |
| oclc_num | 1127299660 |
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| owner | DE-1050 DE-11 DE-739 DE-B170 DE-862 DE-BY-FWS |
| owner_facet | DE-1050 DE-11 DE-739 DE-B170 DE-862 DE-BY-FWS |
| physical | XII, 174 Seiten Illustrationen, Diagramme 25.4 cm x 17.8 cm, 460 g |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Peter Lang |
| record_format | marc |
| spellingShingle | Ruler, Betteke van 1948- Körver, Frank The communication strategy handbook toolkit for creating a winning strategy Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4061963-1 |
| title | The communication strategy handbook toolkit for creating a winning strategy |
| title_auth | The communication strategy handbook toolkit for creating a winning strategy |
| title_exact_search | The communication strategy handbook toolkit for creating a winning strategy |
| title_full | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_fullStr | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_full_unstemmed | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_short | The communication strategy handbook |
| title_sort | the communication strategy handbook toolkit for creating a winning strategy |
| title_sub | toolkit for creating a winning strategy |
| topic | Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Kommunikation Unternehmen |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=62a1f95eeb4148eb8dccf3997ff439ff&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031622574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT rulerbettekevan thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy AT korverfrank thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy AT peterlangpublishinginc thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy |
Beschreibung
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 320 R935 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |