Alternate reality games: promotion and participatory culture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2020
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| Schriftenreihe: | Routledge critical advertising studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | ix, 134 Seiten |
| ISBN: | 9780815386803 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of Illustrations Acknowledgements Introduction viii ix 1 1 Promotional ARGs in context 12 2 ARGs as marketing 51 3 The promise of participation 69 4 Promotional ARGs and digital labour 96 Conclusion 119 Glossary Index 127 130
Alternate Reality Games Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional alternate reality games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies. Stephanie Janes is a British Academy Postdoctoral Research Fellow at King’s College, London. She has previously lectured in Media Communications at the University of East London, and Media Arts at Royal Holloway, University of London, where she also completed her PhD. Her research interests are in film and media promotion, and media convergence with an emphasis on film and gaming. She has previously published on promotional ARGs for films in Arts and the Market and edited collections including The Politics of Ephemeral Digital Media:
Permanence and Obsolescence in Paratexts, eds. Sara Pesce and Paolo Noto, and Alternate Reality Games and the Cusp of Digital Gameplay, eds. Antero Garcia and Greg Niemeyer.
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| indexdate | 2024-07-10T08:39:10Z |
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| title | Alternate reality games promotion and participatory culture |
| title_auth | Alternate reality games promotion and participatory culture |
| title_exact_search | Alternate reality games promotion and participatory culture |
| title_full | Alternate reality games promotion and participatory culture Stephanie Janes |
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| title_full_unstemmed | Alternate reality games promotion and participatory culture Stephanie Janes |
| title_short | Alternate reality games |
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| title_sub | promotion and participatory culture |
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