Advances in advertising research X: multiple touchpoints in brand communication
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien
[2019]
|
| Schriftenreihe: | European Advertising Academy
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-M347 DE-92 DE-860 DE-863 DE-862 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (xi, 240 Seiten) Illustrationen |
| ISBN: | 9783658248789 |
| DOI: | 10.1007/978-3-658-24878-9 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046229620 | ||
| 003 | DE-604 | ||
| 005 | 20200702 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 191105s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9783658248789 |c Online |9 978-3-658-24878-9 | ||
| 024 | 7 | |a 10.1007/978-3-658-24878-9 |2 doi | |
| 035 | |a (ZDB-2-BSP)9783658248789 | ||
| 035 | |a (OCoLC)1197198493 | ||
| 035 | |a (DE-599)BVBBV046229620 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-739 |a DE-19 |a DE-M347 |a DE-703 |a DE-473 |a DE-29 |a DE-863 |a DE-20 |a DE-706 |a DE-862 |a DE-92 |a DE-355 |a DE-1050 |a DE-11 | ||
| 082 | 0 | |a 158 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 245 | 1 | 0 | |a Advances in advertising research X |b multiple touchpoints in brand communication |c Enrique Bigne, Sara Rosengren (editors) |
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien |c [2019] | |
| 300 | |a 1 Online-Ressource (xi, 240 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a European Advertising Academy | |
| 650 | 4 | |a Economic Psychology | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Economics—Psychological aspects | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeforschung |0 (DE-588)4461741-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)1071861417 |a Konferenzschrift |y 2018 |z Valencia |2 gnd-content | |
| 689 | 0 | 0 | |a Werbeforschung |0 (DE-588)4461741-0 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 2 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | 3 | |a Digitalisierung |0 (DE-588)4123065-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Bigné Alcañiz, J. Enrique |0 (DE-588)171245032 |4 edt | |
| 700 | 1 | |a Rosengren, Sara |d 1978- |0 (DE-588)1037233956 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-24877-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-24879-6 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-658-24878-9 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 912 | |a ZDB-30-PQE |a ZDB-2-BSP | ||
| 940 | 1 | |q ZDB-2-BSP_2019 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5917304 |l DE-1050 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-M347 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-92 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-860 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-863 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-862 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-473 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-19 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-355 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-703 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-20 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-706 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-29 |p ZDB-2-BSP |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-24878-9 |l DE-739 |p ZDB-2-BSP |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 740185 |
|---|---|
| _version_ | 1806528088954109952 |
| adam_text | |
| any_adam_object | |
| author2 | Bigné Alcañiz, J. Enrique Rosengren, Sara 1978- |
| author2_role | edt edt |
| author2_variant | a j e b aje ajeb s r sr |
| author_GND | (DE-588)171245032 (DE-588)1037233956 |
| author_facet | Bigné Alcañiz, J. Enrique Rosengren, Sara 1978- |
| building | Verbundindex |
| bvnumber | BV046229620 |
| classification_rvk | QP 624 QP 630 |
| collection | ZDB-30-PQE ZDB-2-BSP |
| ctrlnum | (ZDB-2-BSP)9783658248789 (OCoLC)1197198493 (DE-599)BVBBV046229620 |
| dewey-full | 158 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 158 - Applied psychology |
| dewey-raw | 158 |
| dewey-search | 158 |
| dewey-sort | 3158 |
| dewey-tens | 150 - Psychology |
| discipline | Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-24878-9 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV046229620</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200702</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">191105s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658248789</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-658-24878-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-658-24878-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BSP)9783658248789</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1197198493</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046229620</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">158</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advances in advertising research X</subfield><subfield code="b">multiple touchpoints in brand communication</subfield><subfield code="c">Enrique Bigne, Sara Rosengren (editors)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Fachmedien</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xi, 240 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">European Advertising Academy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economic Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics—Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeforschung</subfield><subfield code="0">(DE-588)4461741-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2018</subfield><subfield code="z">Valencia</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbeforschung</subfield><subfield code="0">(DE-588)4461741-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bigné Alcañiz, J. Enrique</subfield><subfield code="0">(DE-588)171245032</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rosengren, Sara</subfield><subfield code="d">1978-</subfield><subfield code="0">(DE-588)1037233956</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-24877-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-24879-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-2-BSP</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BSP_2019</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5917304</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-24878-9</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BSP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)1071861417 Konferenzschrift 2018 Valencia gnd-content |
| genre_facet | Konferenzschrift 2018 Valencia |
| id | DE-604.BV046229620 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:30:40Z |
| institution | BVB |
| isbn | 9783658248789 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031608129 |
| oclc_num | 1197198493 |
| open_access_boolean | |
| owner | DE-860 DE-739 DE-19 DE-BY-UBM DE-M347 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-706 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-1050 DE-11 |
| owner_facet | DE-860 DE-739 DE-19 DE-BY-UBM DE-M347 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-706 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-1050 DE-11 |
| physical | 1 Online-Ressource (xi, 240 Seiten) Illustrationen |
| psigel | ZDB-30-PQE ZDB-2-BSP ZDB-2-BSP_2019 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Fachmedien |
| record_format | marc |
| series2 | European Advertising Academy |
| spellingShingle | Advances in advertising research X multiple touchpoints in brand communication Economic Psychology Consumer Behavior Branding Online Marketing/Social Media Economics—Psychological aspects Motivation research (Marketing) Branding (Marketing) Internet marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Digitalisierung (DE-588)4123065-6 gnd Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Werbeforschung (DE-588)4461741-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4201794-4 (DE-588)4123065-6 (DE-588)4144679-3 (DE-588)4065541-6 (DE-588)4461741-0 (DE-588)1071861417 |
| title | Advances in advertising research X multiple touchpoints in brand communication |
| title_auth | Advances in advertising research X multiple touchpoints in brand communication |
| title_exact_search | Advances in advertising research X multiple touchpoints in brand communication |
| title_full | Advances in advertising research X multiple touchpoints in brand communication Enrique Bigne, Sara Rosengren (editors) |
| title_fullStr | Advances in advertising research X multiple touchpoints in brand communication Enrique Bigne, Sara Rosengren (editors) |
| title_full_unstemmed | Advances in advertising research X multiple touchpoints in brand communication Enrique Bigne, Sara Rosengren (editors) |
| title_short | Advances in advertising research X |
| title_sort | advances in advertising research x multiple touchpoints in brand communication |
| title_sub | multiple touchpoints in brand communication |
| topic | Economic Psychology Consumer Behavior Branding Online Marketing/Social Media Economics—Psychological aspects Motivation research (Marketing) Branding (Marketing) Internet marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Digitalisierung (DE-588)4123065-6 gnd Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Werbeforschung (DE-588)4461741-0 gnd |
| topic_facet | Economic Psychology Consumer Behavior Branding Online Marketing/Social Media Economics—Psychological aspects Motivation research (Marketing) Branding (Marketing) Internet marketing Beziehungsmarketing Kommunikationsstrategie Digitalisierung Markenpolitik Werbung Werbeforschung Konferenzschrift 2018 Valencia |
| url | https://doi.org/10.1007/978-3-658-24878-9 |
| work_keys_str_mv | AT bignealcanizjenrique advancesinadvertisingresearchxmultipletouchpointsinbrandcommunication AT rosengrensara advancesinadvertisingresearchxmultipletouchpointsinbrandcommunication |