Branding: a very short introduction
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
2017
|
| Ausgabe: | First edition |
| Schriftenreihe: | Very short introductions
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead |
| Beschreibung: | 136 Seiten Illustrationen |
| ISBN: | 9780198749912 0198749910 |
Internformat
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| 520 | 3 | |a In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead | |
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| id | DE-604.BV046228317 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:24:44Z |
| institution | BVB |
| isbn | 9780198749912 0198749910 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031606833 |
| oclc_num | 1001552355 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS |
| physical | 136 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Oxford University Press |
| record_format | marc |
| series2 | Very short introductions |
| spellingShingle | Jones, Robert Branding a very short introduction Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Branding a very short introduction |
| title_auth | Branding a very short introduction |
| title_exact_search | Branding a very short introduction |
| title_full | Branding a very short introduction Robert Jones |
| title_fullStr | Branding a very short introduction Robert Jones |
| title_full_unstemmed | Branding a very short introduction Robert Jones |
| title_short | Branding |
| title_sort | branding a very short introduction |
| title_sub | a very short introduction |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| url | http://www.gbv.de/dms/zbw/885680812.pdf |
| work_keys_str_mv | AT jonesrobert brandingaveryshortintroduction |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 624 J78 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |