Sustainable tourism development: futuristic approaches

"This new book, Sustainable Tourism Development: Futuristic Approaches, explores the importance of destination branding and destination marketing as well as their implications on sustainability in tourism. The book approaches this through the lens of destination image, taking into account the l...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Sharma, Anukrati (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oakville, ON, Canada Apple Academic Press [2020]
Schriftenreihe:Advances in hospitality and tourism
Schlagworte:
Online-Zugang:FHD01
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Volltext
Zusammenfassung:"This new book, Sustainable Tourism Development: Futuristic Approaches, explores the importance of destination branding and destination marketing as well as their implications on sustainability in tourism. The book approaches this through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists' interest.
Beschreibung:1 Online-Ressource (xxi, 352 Seiten)
ISBN:9780429674785
9780429397998
DOI:10.1201/9780429397998

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