Designing experiences:
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approa...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Chichester, West Sussex
Columbia University Press
[2019]
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| Schlagworte: | |
| Zusammenfassung: | In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II. |
| Beschreibung: | xvi, 205 Seiten Illustrationen |
| ISBN: | 9780231191685 |
Internformat
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| 520 | |a In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II. | ||
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Datensatz im Suchindex
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| author | Rossman, J. Robert 1946- Duerden, Mathew D. |
| author2 | Pine, B. Joseph 1958- |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| isbn | 9780231191685 |
| language | English |
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| spelling | Rossman, J. Robert 1946- Verfasser (DE-588)1191516040 aut Designing experiences J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II New York ; Chichester, West Sussex Columbia University Press [2019] © 2019 xvi, 205 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II. Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Customer relations Customer services Experience Target marketing BUSINESS & ECONOMICS / Customer Service Kundenanalyse (DE-588)4304338-0 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s DE-604 Duerden, Mathew D. Verfasser (DE-588)1191516121 aut Pine, B. Joseph 1958- (DE-588)121950298 aui Erscheint auch als Online-Ausgabe 978-0-231-54951-6 |
| spellingShingle | Rossman, J. Robert 1946- Duerden, Mathew D. Designing experiences Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4304338-0 (DE-588)4037589-4 (DE-588)4117714-9 |
| title | Designing experiences |
| title_auth | Designing experiences |
| title_exact_search | Designing experiences |
| title_full | Designing experiences J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II |
| title_fullStr | Designing experiences J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II |
| title_full_unstemmed | Designing experiences J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II |
| title_short | Designing experiences |
| title_sort | designing experiences |
| topic | Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Kundenanalyse Marketing Zielgruppe |
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