Gradovi u ogledalu: između identiteta i brend imidža
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Beograd
Filozofski fakultet, Univerzitet u Beogradu, Institut za sociološka istraživanja
2018
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| Beschreibung: | Literaturverzeichnis Seite 167-179 |
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Sadržaj 7 UVODNA REČ 13 PREDGOVOR 15 UVOD 19 19 PRVI DEO - O BRENDIRANJU GRADOVA 1.1. Brendiranje grada u fokusu urbane politike i neoendogenog razvojnog modela 1.2. Brendiranje grada - aktivnost i/ili proces, imidž i/ili identitet? 1.3. Brendiranje grada u ključu društvene produkcije prostora: povezanost identiteta i imidža 1.4. Izazovi brendiranja postsocijalističkih gradova: identitetski diskontinuitet 23 31 40 47 47 51 52 78 90 95 104 DRUGI DEO - POTENCIJALI I PREPREKE (RE)BRENDIRANJA OSAM GRADOVA U SRBIJI 2.1. Kontekst istraživanja i polazne pretpostavke 2.2. Prepoznatljivost, razvojna vizija grada i pretpostavke (re)brendiranja: perspektiva intervjuisanih stručnjaka 2.2.1. Prepoznatljivost i vizija grada: (dis)kontinuitet identitetskih simbola i potraga za identitetom 2.2.2. (Re)brendiranje grada kao aktivnost: strateško promišljanje ili spinovanje? 2.2.3. Gradovi u ogledalu: sintezna diskusija intervjua 2.3. Brend indeks osam gradova: perspektiva anketiranih građana 2.4. Gradovi u ogledalu: sintezni pogled na nalaze intervjua i ankete
Gradovi u ogledalu: između identiteta i brend imidža 6 I 106 106 109 113 138 143 147 2.5. Prepoznatljivost, vizija i investicioni potencijal u virtuelnim ogledalima gradova 2.5.1. Analiza veb-sajtova gradova: metod 2.5.2. Komunikativnost (interaktivnost) sajtova: reprezentacija prostora ili življeni prostor grada? 2.5.3. Prepoznatljivost grada: „pričanje priča“ i/ili odraz realnosti? 2.5.4. Vizija grada: pogled u budućnost i/ili život od danas do sutra? 2.5.5. Investicioni potencijal grada: „Dolina gladi“ i/ili „Meka za investitore“? 2.5.6. Gradovi u ogledalu: sintezna diskusija analize sadržaja veb-sajtova 155 UMESTO ZAKLJUČKA 157 PRILOG 167 LITERATURA
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Gorana Cvetanovića u emisiji Politikon na televiziji Palma plus u Jagodini“, https://www.youtube.com/watch?v=fX9QroHxVa8 index=10 l ist֊UUXlecrwLqllA6SPnTYyMRWg, objavljeno 22. novembra 2017. „Grad Zaječar -Vizija razvoja“, https://www.youtube.com/watch?v=b5wh6eDw8NU, objav ljeno 25. februara 2018. https://www.youtube.com/watch?v=krVBvnnlWRQ, objavljeno 25. februara 2018. Izvedba Snežane Berić: „Još ne sviće rujna zora“, http://www.zrenjanin.rs/l-544-534-0/ Barokna-sala „Ledamus otvaranje“, https://www.youtube.com/watch?v=Glt5EeZrq6Q list= UUXlecrwLql lA6SPnTYyMRWg index=15, objav!jeno 20. maja 2016. „Leskovac u srcu“, https://www.youtube.com/watch?v=XVGc01Elg24 index=136-list=UU XlecrwLqllAóSPnTYyMRWg, objavljeno 27. juna 2016. „Milan Stevanovič, Ministarstvo poljoprivrede“, https://www.youtube.сот/watch?v=GhW 23І6ІК9Е, objavljeno 18. maja 2017. „Novogodišnji informativni program TV Kopernikus - Goran Cvetanovič“, https://www. youtube.com/watch?v=lNF_AYi7c8U Ust=UUXlecrwLqllA6SPnTYyMRWg index=9, objavljeno 4. januara 2018. „Odgovor DS: na prozivke odgovaramo radom“ https://www.youtube.com/watch?v=IEx5NdZ tmvA index=2 list=UUXlecrwLqllA6SPnTYyMRWg, objavljeno 2. avgusta 2017. „Otvaranje 9. leskovačkog internacionalnog festivala filmske režije“, https://www.youtube. com/watch?v=HHBmwtjT2lA list=UUXlecrwLqllA6SPnTYyMRWg index=9, objav ljeno 16. septembra 2016.
Literatura I 179 „ParkFest007 Aftermovie 2016“, http://uzice.rs/svi-putevi-vode-u-park-park-fest-08-uzice-2/ „Press Velimir Ognjenovič Gradonačelnik Zaječara“, https://www.youtube.com/watch?v=P WxBUCHPvPQ index=2 list=UUNlPBWrMhr4hlWM-y4EboVg, objavljeno 3. marta 2016. „Privreda jablaničkog okruga - prilog RTS-a“, https://www.youtube.com/watch?v=vzsqYOpf JWM index=2 list=UUXlecrwLqllA6SPnTYyMRWg, objavljeno 15. marta 2018. „RTS: Leskovac, grad kulture i mladih“, https://www.youtube.com/watch?v=Kkpl6TfZipc i ndex=10 list=UUXlecrwLqllA6SPnTYyMRWg, objavljeno 10. novembra 2010. „Salvador Dali u Leskovcu ֊ prilog RTS-а“, https://www.youtube.com/watch?v=rgmfpMuq4 9At list=UUXlecrwLqllA6SPnTYyMRWg index=7, objavljeno 5. februara 2018. „Sombor“, https://www.youtube.com/watch?v=g4rIwQumtOQ, objavljeno 21. aprila 2017. „Somborske zimske čarolije“, https://www.youtube.com/watch?v=BmxSuKzv9lk, objavljeno 28. decembra 2017. „Sombor živi“, https://www.youtube.com/watch?v=qE60VdGTr_g t=3s, objavljeno 22. apri la 2017. „Somborski fijaker“, https://www.youtube.com/watch?v=Aq5sA-3Pl_k, objavljeno 21. aprila 2017. „SOMUS“ - Somborske muzičke svečanosti, https://www.youtube.com/watch?v=CxheuC5 BMsQ, objavljeno 3. aprila 2018. „Srbija Online TV KCN - dr Goran Cvetanovič“, https://www.youtube.com/watch?v=IjuX dMiIBOo list=UUXiecrwLqllA6SPriTYyMRWg index=4, objavljeno 2. marta 2018. „Sto godina od bitke na Kajmakčalanu“, https://www.youtube.com/watch?v=HfRt7BAoZ80 índex= 17 list=UUXlecrwLqllA6SPnTYyMRWg, objavljeno 22. novembra 2016. „Strani investitori u Leskovcu (servisna informacija)“ -
prilog RTS-a, https://www.youtube. com/watch?v=orJFdRy֊e5Y list=UUXlecrwLqUA6SPriľYyMRWg, objavljeno 15. marta 2018. „Sabac -neobičan grad“, http://sabac.rs/o-sapcu/promotivni-video—sabac-neobican-grad.htm „Šabac - vaš pouzdan partner“, http://sabac.rs/investirajte-u-sabac/investicioni-potencijal.htm „Zaječarska gitarijada“, https://www.youtube.com/watch?v=b5wh6eDw8NU, objavljeno 25. februara 2018. „45. rođendan ‘Bubamara’ - prilog RTS-а“, https://www.youtube.com/watch?v=s6y6jYZUEQ index=6 list=UUXlecrwLqllA6SPnTYyMRWg, objavljeno 5. februara 2018. Zvonko Bogdan, pesma о Somboru, https://www.youtube.com/watch?v=qE60VdGTr_g, ob javljeno 22. aprila 2017. https://www.youtube.сот/watch'tv=krVBvnnlWRQ, objavljeno 11. avgusta 2015. https://www. kragujevac. rs/281-І-l###E U_Exchange_IVi##-281 -1 http://uzice.rs/svi-putevi-vode-u-park-park-fest-08-uzice-2/ https://www.youtube.com/channel/UCIdPtlpIDa5466CajFtg-bA/videos |
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| indexdate | 2024-07-20T04:27:10Z |
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| spelling | Petrović, Mina Verfasser aut Gradovi u ogledalu između identiteta i brend imidža Mina Petrović, Milena Toković Prvo izdanje Beograd Filozofski fakultet, Univerzitet u Beogradu, Institut za sociološka istraživanja 2018 179 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 167-179 Stadtplanung (DE-588)4056754-0 gnd rswk-swf Wohnen (DE-588)4066749-2 gnd rswk-swf Stadtsoziologie (DE-588)4077811-3 gnd rswk-swf Stadt (DE-588)4056723-0 gnd rswk-swf Serbien (DE-588)4054598-2 gnd rswk-swf Cities and towns / Research / Serbia Housing / Serbia City planning / Research / Serbia Cities and towns / Research City planning / Research Housing Serbia Serbien (DE-588)4054598-2 g Stadt (DE-588)4056723-0 s Wohnen (DE-588)4066749-2 s Stadtplanung (DE-588)4056754-0 s Stadtsoziologie (DE-588)4077811-3 s DE-604 Toković, Milena Sonstige oth Digitalisierung BSB München 25 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031595046&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB München 25 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031595046&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Literaturverzeichnis |
| spellingShingle | Petrović, Mina Gradovi u ogledalu između identiteta i brend imidža Stadtplanung (DE-588)4056754-0 gnd Wohnen (DE-588)4066749-2 gnd Stadtsoziologie (DE-588)4077811-3 gnd Stadt (DE-588)4056723-0 gnd |
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| title | Gradovi u ogledalu između identiteta i brend imidža |
| title_auth | Gradovi u ogledalu između identiteta i brend imidža |
| title_exact_search | Gradovi u ogledalu između identiteta i brend imidža |
| title_full | Gradovi u ogledalu između identiteta i brend imidža Mina Petrović, Milena Toković |
| title_fullStr | Gradovi u ogledalu između identiteta i brend imidža Mina Petrović, Milena Toković |
| title_full_unstemmed | Gradovi u ogledalu između identiteta i brend imidža Mina Petrović, Milena Toković |
| title_short | Gradovi u ogledalu |
| title_sort | gradovi u ogledalu izmedu identiteta i brend imidza |
| title_sub | između identiteta i brend imidža |
| topic | Stadtplanung (DE-588)4056754-0 gnd Wohnen (DE-588)4066749-2 gnd Stadtsoziologie (DE-588)4077811-3 gnd Stadt (DE-588)4056723-0 gnd |
| topic_facet | Stadtplanung Wohnen Stadtsoziologie Stadt Serbien |
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