Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2020]
|
| Subjects: | |
| Online Access: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Summary: | "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522585770 |
| DOI: | 10.4018/978-1-5225-8575-6 |
Staff View
MARC
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Record in the Search Index
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| author2 | Loureiro, Sandra Maria Correia 1967- Kaufmann, Hans Rüdiger 1958- |
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| author_facet | Loureiro, Sandra Maria Correia 1967- Kaufmann, Hans Rüdiger 1958- |
| building | Verbundindex |
| bvnumber | BV046215681 |
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| collection | ZDB-98-IGB |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-5225-8575-6 |
| format | Electronic eBook |
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| id | DE-604.BV046215681 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-19T00:03:52Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031594464 |
| oclc_num | 1125188208 |
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| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
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| spelling | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 s Viral Marketing (DE-588)7564917-2 s Verbraucherverhalten (DE-588)4062644-1 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Loureiro, Sandra Maria Correia 1967- (DE-588)1051294053 edt Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-8575-6 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-8576-3 https://doi.org/10.4018/978-1-5225-8575-6 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4012183-5 (DE-588)7564917-2 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Marketingmanagement Verbraucherverhalten Dienstleistungssektor Viral Marketing |
| url | https://doi.org/10.4018/978-1-5225-8575-6 |
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