Green marketing as a positive driver toward business sustainability:
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
Gespeichert in:
Weitere Verfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
Schlagworte: | |
Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 Volltext |
Zusammenfassung: | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781522595601 |
DOI: | 10.4018/978-1-5225-9558-8 |
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contents | Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University |
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illustrated | Not Illustrated |
indexdate | 2024-07-20T06:01:26Z |
institution | BVB |
isbn | 9781522595601 |
language | English |
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spelling | Green marketing as a positive driver toward business sustainability Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- Green marketing / Case studies Green marketing fast Naidoo, Vannie 1972- (DE-588)1195226918 edt Verma, Rahul 1989- (DE-588)114906451X edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-9558-8 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-9559-5 https://doi.org/10.4018/978-1-5225-9558-8 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Green marketing as a positive driver toward business sustainability Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University Green marketing / Case studies Green marketing fast |
title | Green marketing as a positive driver toward business sustainability |
title_auth | Green marketing as a positive driver toward business sustainability |
title_exact_search | Green marketing as a positive driver toward business sustainability |
title_full | Green marketing as a positive driver toward business sustainability Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India |
title_fullStr | Green marketing as a positive driver toward business sustainability Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India |
title_full_unstemmed | Green marketing as a positive driver toward business sustainability Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India |
title_short | Green marketing as a positive driver toward business sustainability |
title_sort | green marketing as a positive driver toward business sustainability |
topic | Green marketing / Case studies Green marketing fast |
topic_facet | Green marketing / Case studies Green marketing |
url | https://doi.org/10.4018/978-1-5225-9558-8 |
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