Selling Women's History: Packaging Feminism in Twentieth-Century American Popular Culture
Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, NJ
Rutgers University Press
[2017]
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| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 URL des Erstveröffentlichers |
| Zusammenfassung: | Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Sep 2019) |
| Beschreibung: | 1 online resource 10 B&W images |
| ISBN: | 9780813576350 |
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| spelling | Westkaemper, Emily Verfasser aut Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture Emily Westkaemper New Brunswick, NJ Rutgers University Press [2017] © 2017 1 online resource 10 B&W images txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Sep 2019) Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace In English Geschichte 1900-1970 gnd rswk-swf SOCIAL SCIENCE / General bisacsh Feminism United States History History in advertising United States History History in popular culture United States History Women in advertising United States History Women in popular culture United States History Women United States History Popkultur (DE-588)4175361-6 gnd rswk-swf Feminismus (DE-588)4222126-2 gnd rswk-swf Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Frau (DE-588)4018202-2 s Feminismus (DE-588)4222126-2 s Popkultur (DE-588)4175361-6 s Kommerzialisierung (DE-588)4127776-4 s Geschichte 1900-1970 z 1\p DE-604 https://www.degruyter.com/isbn/9780813576350 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Westkaemper, Emily Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture SOCIAL SCIENCE / General bisacsh Feminism United States History History in advertising United States History History in popular culture United States History Women in advertising United States History Women in popular culture United States History Women United States History Popkultur (DE-588)4175361-6 gnd Feminismus (DE-588)4222126-2 gnd Kommerzialisierung (DE-588)4127776-4 gnd Frau (DE-588)4018202-2 gnd |
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| title | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture |
| title_auth | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture |
| title_exact_search | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture |
| title_full | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture Emily Westkaemper |
| title_fullStr | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture Emily Westkaemper |
| title_full_unstemmed | Selling Women's History Packaging Feminism in Twentieth-Century American Popular Culture Emily Westkaemper |
| title_short | Selling Women's History |
| title_sort | selling women s history packaging feminism in twentieth century american popular culture |
| title_sub | Packaging Feminism in Twentieth-Century American Popular Culture |
| topic | SOCIAL SCIENCE / General bisacsh Feminism United States History History in advertising United States History History in popular culture United States History Women in advertising United States History Women in popular culture United States History Women United States History Popkultur (DE-588)4175361-6 gnd Feminismus (DE-588)4222126-2 gnd Kommerzialisierung (DE-588)4127776-4 gnd Frau (DE-588)4018202-2 gnd |
| topic_facet | SOCIAL SCIENCE / General Feminism United States History History in advertising United States History History in popular culture United States History Women in advertising United States History Women in popular culture United States History Women United States History Popkultur Feminismus Kommerzialisierung Frau USA |
| url | https://www.degruyter.com/isbn/9780813576350 |
| work_keys_str_mv | AT westkaemperemily sellingwomenshistorypackagingfeminismintwentiethcenturyamericanpopularculture |