Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Foreword -- No measures without excess -- Acknowledgments -- Introduction -- Part 1: A Global Framework for the Governance Process and Indicators of Sustainable Performance -- 1. The Governance Process -- 1.1. Enterprise governa...

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Hauptverfasser:	Leignel, Jean-Louis (VerfasserIn), Menager, Emmanuel (VerfasserIn), Yablonski, Serge (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ISTE 2019 Hoboken Wiley 2019
Schlagworte:	Management Electronic books
Online-Zugang:	UER01 URL des Erstveröffentlichers
Zusammenfassung:	Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Foreword -- No measures without excess -- Acknowledgments -- Introduction -- Part 1: A Global Framework for the Governance Process and Indicators of Sustainable Performance -- 1. The Governance Process -- 1.1. Enterprise governance -- 1.2. Strategic business development -- 1.2.1. The global environment -- 1.2.2. Stakeholders -- 1.2.3. The structuring forces of companies -- 1.2.4. Strategic analysis -- 1.2.5. Actors -- 1.3. Taking into account corporate social responsibility: the governance process -- 1.3.1. CSR: a sustainable performance lever for enterprises -- 1.3.2. Companies are more and more concerned -- 1.3.3. The challenge of CSR for enterprises -- 1.3.4. The opportunities of CSR for enterprises -- 1.4. Translation of strategic objectives at the level of operational processes -- 1.4.1. Management by processes -- 1.4.2. Projects for improvement and resource mobilization -- 1.4.3. Human resource, skill and talent management -- 1.5. Monitoring objective achievement and risk control -- 1.5.1. The "balanced scorecard" -- 1.5.2. Risk mapping and the COSO framework -- 1.5.3. Compliance -- 1.6. The role of decision-makers in the governance process -- 1.6.1. Executives: what are they for? -- 1.6.2. The Executive -- 1.7. Case studies: assessing the maturity of the governance process -- 1.7.1. Gexpertise Group: assessing the maturity of the governance process without CSR -- 1.7.2. L'Oréal: assessing the maturity of the governance process with CSR -- 2. The Process of Creating Product Offerings -- 2.1. Introduction -- 2.2. The business' economic environment and its ecosystem or "humus" -- 2.2.1. Innovation and start-up -- 2.2.2. Economic intelligence -- 2.2.3. Strategic marketing (or "upstream" marketing) -- 2.3. Exploitation of the business' key assets or "roots"
Beschreibung:	1 Online-Ressource
ISBN:	9781119618287 9781119618270