Tools and techniques for implementing international e-trading tactics for competitive advantage:
"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799800378 |
| DOI: | 10.4018/978-1-7998-0035-4 |
Internformat
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| contents | Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- New economy, e-commerce businesses and e-businesses : types, similarities and differences / Duygu Toplu Yaslioglu, Istanbul University, Turkey -- E-retailing practices in mobile marketing the case of getir application / Hihsan Eken, Istanbul Medipol University, Turkey Basak Gezmen, Istanbul Medipol University, Turkey -- Opportunities and challenges for internet freelancing (elancing) / A.Mohammed Abubakar, Antalya Bilim University, Turkey -- The effect of consumer emotions on online purchasing behavior / Dilaysu Cinar, Beykent University, Turkey -- Examination of the extent and effects of strategic management on e-commerce companies / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- An empirical study on the relationship between economic growth and e-commerce / Bersu Bahtiyar, Bulent Ecevit University, Asuman Koç Yurtkur, Bulent Ecevit University -- Competition in contemporary HRM : use of e-recruitment processes / Elif Baykal, Istanbul Medipol University -- Consumers' perception concerning the e-retailing practice used in mobile marketing : a research on university students / Basak Gezmen, ?stanbul Medipol University |
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| spelling | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagül Meral Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- New economy, e-commerce businesses and e-businesses : types, similarities and differences / Duygu Toplu Yaslioglu, Istanbul University, Turkey -- E-retailing practices in mobile marketing the case of getir application / Hihsan Eken, Istanbul Medipol University, Turkey Basak Gezmen, Istanbul Medipol University, Turkey -- Opportunities and challenges for internet freelancing (elancing) / A.Mohammed Abubakar, Antalya Bilim University, Turkey -- The effect of consumer emotions on online purchasing behavior / Dilaysu Cinar, Beykent University, Turkey -- Examination of the extent and effects of strategic management on e-commerce companies / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- An empirical study on the relationship between economic growth and e-commerce / Bersu Bahtiyar, Bulent Ecevit University, Asuman Koç Yurtkur, Bulent Ecevit University -- Competition in contemporary HRM : use of e-recruitment processes / Elif Baykal, Istanbul Medipol University -- Consumers' perception concerning the e-retailing practice used in mobile marketing : a research on university students / Basak Gezmen, ?stanbul Medipol University "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- Electronic commerce Strategic planning Personnel management Electronic commerce fast Personnel management fast Strategic planning fast Meral, Yurdagül edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-0035-4 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-0036-1 https://doi.org/10.4018/978-1-7998-0035-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Tools and techniques for implementing international e-trading tactics for competitive advantage Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- New economy, e-commerce businesses and e-businesses : types, similarities and differences / Duygu Toplu Yaslioglu, Istanbul University, Turkey -- E-retailing practices in mobile marketing the case of getir application / Hihsan Eken, Istanbul Medipol University, Turkey Basak Gezmen, Istanbul Medipol University, Turkey -- Opportunities and challenges for internet freelancing (elancing) / A.Mohammed Abubakar, Antalya Bilim University, Turkey -- The effect of consumer emotions on online purchasing behavior / Dilaysu Cinar, Beykent University, Turkey -- Examination of the extent and effects of strategic management on e-commerce companies / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- An empirical study on the relationship between economic growth and e-commerce / Bersu Bahtiyar, Bulent Ecevit University, Asuman Koç Yurtkur, Bulent Ecevit University -- Competition in contemporary HRM : use of e-recruitment processes / Elif Baykal, Istanbul Medipol University -- Consumers' perception concerning the e-retailing practice used in mobile marketing : a research on university students / Basak Gezmen, ?stanbul Medipol University Electronic commerce Strategic planning Personnel management Electronic commerce fast Personnel management fast Strategic planning fast |
| title | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_auth | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_exact_search | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_full | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagül Meral |
| title_fullStr | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagül Meral |
| title_full_unstemmed | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagül Meral |
| title_short | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_sort | tools and techniques for implementing international e trading tactics for competitive advantage |
| topic | Electronic commerce Strategic planning Personnel management Electronic commerce fast Personnel management fast Strategic planning fast |
| topic_facet | Electronic commerce Strategic planning Personnel management |
| url | https://doi.org/10.4018/978-1-7998-0035-4 |
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