Public relations and participatory culture: fandom, social media and community engagement
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge Taylor & Francis Group
2019
|
| Ausgabe: | First issued in paperback |
| Schriftenreihe: | Routledge new directions in public relations and communication research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 245 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367359010 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of illustrations List of contributors Acknowledgement xiv XV xx PART I Foundations 1 Introduction 1 3 AMBER L. HUTCHINS AND NATALIE T. J. TINDALL 2 Social media, promotional culture,and participatory fandom 8 BERTHA CHIN 3 Public relations and the attempt to avoid truly relating to our publics 13 SAM FORD PART П Theoretical approaches to public relations, engagement, and fandom 4 Encouraging the rise of fan publics: Bridging strategy to understand fan publics’ positive communicative actions 19 21 ARUNIMA KRISHNA AND SOOJIN KIM 5 Extending the conversation: Audience reactions to dialogic activity on Twitter 33 BRANDI WATKINS 6 Gamification in PR MICHELLE KATCHUCK 45
xii Contents 7 How the top social media brands use influencer and brand advocacy campaigns to engage fans 58 KELLI S. BURNS 8 Brand communities in social media: Strategic approaches in corporate communication 71 CLARISSA SCHÖLLER AND ROMY FRÖHLICH 9 Gearing toward excellence in corporate social media communications: Understanding the why and how of public engagement 89 LINJUAN RITA MEN AND WAN-HSIU SUNNY TSAI 10 New media, new media relations: Building relationships with bloggers, citizen journalists and engaged publics 103 AMBER L. HUTCHINS AND NATALIE T. J. TINDALL PART III Brand perspectives: applying theories of public relations and fandom in corporate, government, and nonprofit spaces 117 11 General Mills: [Re]manufacturing the gluten-free consumer community 119 PATRICIA A. CURTIN 12 Boosters, idealized citizens, and cranks: City communicators share and moderate information in social media, but real engagement is messy and time-consuming 132 JACQUELINE LAMBIASE AND LAURA F. BRIGHT 13 Brand community management via Google+ 144 MICHAEL NORTH, CONG LI, FAN YANG AND JIANGMENG LIU 14 What’s at stake in the fan sphere?: Crisis communication, Skittles and how the Trayvon Martin case mobilized a fan-brand community 157 AMANDA K. KEHRBERG AND META G. CARSTARPHEN 15 Riding the wave: How the ALS Ice Bucket Challenge used storytelling and user-generated content to embrace slacktivism 169 JAMIE WARD 16 Facilitating the “charged public” through social media: A conversation with Disney Cruise Line’s Castaway Club members RICHARD D. WATERS 181
Contents xiii PART IV Stakeholder engagement and communication in traditional fan spaces 193 17 The transmedia practices of Battlestar Galactica: Studying the industry, stars, and fans 195 MELANIE BOURDAA, BERTHA CHIN AND NICOLLE LAMERICHS 18 Structuration and fan communities in sport: A public relations perspective 206 JUSTIN A. WALDEN 19 Entertainment-education and online fan engagement: The power of narrative to spark health discussions/action 218 HEIDI HATFIELD EDWARDS 20 When going silent may be more productive: Exploring fan resistance on Twitter to the Baltimore Ravens live-tweeting the Ray Rice press conference 230 JIMMY SANDERSON AND KAREN FREBERG Index 243
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| isbn | 9780367359010 |
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| spelling | Public relations and participatory culture fandom, social media and community engagement edited by Amber L. Hutchins and Natalie T.J. Tindall First issued in paperback London ; New York Routledge Taylor & Francis Group 2019 xix, 245 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge new directions in public relations and communication research Public relations Participation Social media Political participation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Partizipation (DE-588)4044789-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Partizipation (DE-588)4044789-3 s Social Media (DE-588)4639271-3 s DE-604 Hutchins, Amber L. edt Tindall, Natalie T. J. 1978- (DE-588)1196710767 edt Äquivalent Druck-Ausgabe, Hardcover 978-1-138-78772-8 Erscheint auch als Online-Ausgabe 978-1-315-76620-1 (DE-604)BV044360633 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031576048&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations and participatory culture fandom, social media and community engagement Public relations Participation Social media Political participation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd Partizipation (DE-588)4044789-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 (DE-588)4044789-3 (DE-588)4143413-4 |
| title | Public relations and participatory culture fandom, social media and community engagement |
| title_auth | Public relations and participatory culture fandom, social media and community engagement |
| title_exact_search | Public relations and participatory culture fandom, social media and community engagement |
| title_full | Public relations and participatory culture fandom, social media and community engagement edited by Amber L. Hutchins and Natalie T.J. Tindall |
| title_fullStr | Public relations and participatory culture fandom, social media and community engagement edited by Amber L. Hutchins and Natalie T.J. Tindall |
| title_full_unstemmed | Public relations and participatory culture fandom, social media and community engagement edited by Amber L. Hutchins and Natalie T.J. Tindall |
| title_short | Public relations and participatory culture |
| title_sort | public relations and participatory culture fandom social media and community engagement |
| title_sub | fandom, social media and community engagement |
| topic | Public relations Participation Social media Political participation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd Partizipation (DE-588)4044789-3 gnd |
| topic_facet | Public relations Participation Social media Political participation Öffentlichkeitsarbeit Social Media Partizipation Aufsatzsammlung |
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