Understanding artificial intelligence: fundamentals, use cases and methods for a corporate AI journey
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2020]
|
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 313 Seiten Illustrationen, Diagramme |
| ISBN: | 9783030252700 |
Internformat
MARC
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| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Artificial intelligence | |
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Datensatz im Suchindex
| _version_ | 1804180575161942016 |
|---|---|
| adam_text | Сїжштт 1 2 3 What Is Artificial Intelligence and How to Exploit It?...................... 1.1 What Is the Core of Artificial Intelligence? ................................. 1.2 Which Goals Can Be Achieved with Artificial Intelligence? ... 1.3 Fields of Application of Artificial Intelligence............................ 1.3.1 Natural Language Processing (NLP)................................ 1.3.2 Natural Image Processing/Computer Vision/Image Processing........................................................................... 1.3.3 Expert Systems .................................................................. 1.3.4 Robotics/Robots.................................................................. 1.4 What Are the Global Economic Effects of Artificial Intelligence?....................................................................................... Bibliography ................................................................................................ Basicsand Drivers of Artificial Intelligence......................................... 2.1 Moore’s Law and the Effects of Exponentiality.......................... 2.2 Digitalization and Dematerialization of Products, Services and Processes.................................................................................... 2.3 Connecting Products, Services, Processes, Animals and People......................................................................................... 2.4 Big Data........................................................................................... 2.5 New
Technologies........................................................................... 2.6 Investment in Artificial Intelligence............................................... Bibliography ................................................................................................ Fields of Application of Artificial Intelligence—Production Area.............................................................................................................. 3.1 Introduction to the Fields of Application..................................... 3.2 Significant Developments in the Production Area........................ 3.3 Smart Manufacturing......................................................................... 3.4 Further Development of the Value Chains and the Value Systems.................................................................... 3.5 Effects of Smart Manufacturing and Outlook.............................. Bibliography ................................................................................................ 1 2 14 22 24 30 34 36 41 55 59 60 60 62 64 69 81 84 87 87 88 89 94 96 102 IX
Contents 4 Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales................................................................................... 4.1 Service Sector: From Simple Chatbots to Digital Personal Assistants............................................................................................. 4.1.1 Expectation Matrix of Customers and Companies........ 4.1.2 Voice Analytics and Chatbots in the Service Sector . . . 4.1.3 Digital Assistants in the Service Sector.......................... 4.1.4 Integration of Chatbots and Digital Assistants into Customer Service....................................................... 4.2 Marketing and Sales......................................................................... 4.2.1 Lead Prediction, Lead Profiling and Recommendation Engine................................................................................... 4.2.2 Conversational Commerce ................................................ 4.2.3 Sentiment Analysis.............................................................. 4.2.4 Dynamic Pricing ................................................................ 4.2.5 Content Creation................................................................ 4.2.6 Image Recognition............................................................. 4.2.7 Fake Detection..................................................................... Bibliography ................................................................................................. 5 6 7 105 105 105 107 116 125 130 130 133 136 140 141 144
147 151 Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector............................................................. 5.1 Challenges in the Retail Value Chain............................................. 5.2 Forecasting Purchasing Behavior in the Retail Sector................. 5.3 Service and Maintenance Sector.................................................... Bibliography ................................................................................................ 155 155 158 161 165 Fields of Application of Artificial Intelligence—Health Care, Education and Human Resource Management................................... 6.1 Health Care Applications to Improve Standard Processes......... 6.2 Digital Twins and Human Brain Projects...................................... 6.3 AI-Based Medical Use Cases........................................................... 6.4 AI-Supported Education.................................................................. 6.5 AI-Supported Human Resource Management............................... 6.6 Summary........................................................................................... Bibliography ................................................................................................ 167 167 170 173 179 186 190 191 Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport................................................. 7.1 AI Applications in the Energy Sector............................................ 7.2 Smart Home
Applications............................................................... 7.3 From Smart Home to Smart City................................................... 7.4 Mobility and Transportation Sector............................................... Bibliography ................................................................................................ 195 195 197 202 205 209
Contents 8 9 10 11 xi Fields of Application of Artificial Intelligence—Financial Services and Creative Sector................................................................... 8.1 Financial Services............................................................................ 8.2 Creative Sector................................................................................. Bibliography ............................................................................................... 211 211 215 223 Fields of Application of Artificial Intelligence—Security Sector and Military Sector..................................................................... 9.1 Security Sector and Social Scoring .............................................. 9.2 Military Sector................................................................................. Bibliography ............................................................................................... 225 225 230 233 AI Challenge—How Artificial Intelligence Can Be Anchored in a Company............................................................................................. 10.1 З-Horizon Model as a Framework for Orientation....................... 10.2 Recording the AI Maturity of Your Own Company................... 10.3 Development of an AI Journey in the Own Company................ 10.3.1 Phase 1: Comprehensive Information Gathering............ 10.3.2 Phase 2: Systematic Preparation of AI Deployment . . . 10.3.3 Phase 3: Development of AI Applications..................... 10.3.4 Phase 4: Integration of AI Applications and AI Results
into the Company................................... Bibliography ............................................................................................... 235 235 238 242 242 245 248 268 272 Outlook......................................................................................................... 11.1 Time Horizons of Possible AI Developments.............................. 11.2 Challenges for Politics and Society.............................................. Bibliography ............................................................................................... 275 275 280 285 Bibliography....................................................................................................... 287 Index..................................................................................................................... 303
|
| any_adam_object | 1 |
| author | Kreutzer, Ralf T. 1958- Sirrenberg, Marie |
| author_GND | (DE-588)111574668 (DE-588)1192469739 |
| author_facet | Kreutzer, Ralf T. 1958- Sirrenberg, Marie |
| author_role | aut aut |
| author_sort | Kreutzer, Ralf T. 1958- |
| author_variant | r t k rt rtk m s ms |
| building | Verbundindex |
| bvnumber | BV046196488 |
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| ctrlnum | (OCoLC)1125195394 (DE-599)BVBBV046196488 |
| dewey-full | 650 658.05 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services 658 - General management |
| dewey-raw | 650 658.05 |
| dewey-search | 650 658.05 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046196488 |
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| indexdate | 2024-07-10T08:37:56Z |
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| isbn | 9783030252700 |
| language | English |
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| spelling | Kreutzer, Ralf T. 1958- Verfasser (DE-588)111574668 aut Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey Ralf T. Kreutzer, Marie Sirrenberg Cham Springer [2020] © 2020 xvii, 313 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for Professionals IT in Business Artificial Intelligence Knowledge Management Data Mining and Knowledge Discovery Information technology Artificial intelligence Knowledge management Data mining Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Künstliche Intelligenz (DE-588)4033447-8 s 1\p DE-604 Sirrenberg, Marie Verfasser (DE-588)1192469739 aut Erscheint auch als Druck-Ausgabe 978-3-030-25270-0 Erscheint auch als Online-Ausgabe 978-3-030-25271-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031575738&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kreutzer, Ralf T. 1958- Sirrenberg, Marie Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey IT in Business Artificial Intelligence Knowledge Management Data Mining and Knowledge Discovery Information technology Artificial intelligence Knowledge management Data mining Künstliche Intelligenz (DE-588)4033447-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4033447-8 (DE-588)4061963-1 |
| title | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey |
| title_auth | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey |
| title_exact_search | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey |
| title_full | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey Ralf T. Kreutzer, Marie Sirrenberg |
| title_fullStr | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey Ralf T. Kreutzer, Marie Sirrenberg |
| title_full_unstemmed | Understanding artificial intelligence fundamentals, use cases and methods for a corporate AI journey Ralf T. Kreutzer, Marie Sirrenberg |
| title_short | Understanding artificial intelligence |
| title_sort | understanding artificial intelligence fundamentals use cases and methods for a corporate ai journey |
| title_sub | fundamentals, use cases and methods for a corporate AI journey |
| topic | IT in Business Artificial Intelligence Knowledge Management Data Mining and Knowledge Discovery Information technology Artificial intelligence Knowledge management Data mining Künstliche Intelligenz (DE-588)4033447-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | IT in Business Artificial Intelligence Knowledge Management Data Mining and Knowledge Discovery Information technology Artificial intelligence Knowledge management Data mining Künstliche Intelligenz Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031575738&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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