Digital gaming and the advertising landscape:
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2019]
|
| Schriftenreihe: | Games and play
|
| Schlagworte: | |
| Online-Zugang: | kostenfrei kostenfrei |
| Zusammenfassung: | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context |
| Beschreibung: | Erscheint als Open Access bei De Gruyter |
| Beschreibung: | 1 Online-Ressource (205 Seiten) |
| ISBN: | 9789048538676 904853867X |
| DOI: | 10.1515/9789048538676 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046191670 | ||
| 003 | DE-604 | ||
| 005 | 20231120 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 191009s2019 ne o|||| 00||| eng d | ||
| 020 | |a 9789048538676 |c Online |9 978-90-4853-867-6 | ||
| 020 | |a 904853867X |q (electronic book) |9 904853867X | ||
| 024 | 7 | |a 10.5117/9789462987159 |2 doi | |
| 035 | |a (ZDB-94-OAB)DOAB38426 | ||
| 035 | |a (OCoLC)1123126960 | ||
| 035 | |a (DE-599)HBZHT020210597 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a ne |c XA-NL | ||
| 049 | |a DE-B1533 |a DE-M100 |a DE-12 |a DE-634 |a DE-210 |a DE-1052 |a DE-521 |a DE-1102 |a DE-1046 |a DE-1047 |a DE-1028 |a DE-Aug4 |a DE-1050 |a DE-573 |a DE-M347 |a DE-92 |a DE-1051 |a DE-898 |a DE-859 |a DE-860 |a DE-1049 |a DE-861 |a DE-863 |a DE-862 |a DE-523 |a DE-Re13 |a DE-Y3 |a DE-255 |a DE-Y7 |a DE-Y2 |a DE-70 |a DE-2174 |a DE-127 |a DE-22 |a DE-155 |a DE-150 |a DE-154 |a DE-91 |a DE-384 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 100 | 1 | |a Hera, Teresa de la |e Verfasser |0 (DE-588)1079417370 |4 aut | |
| 245 | 1 | 0 | |a Digital gaming and the advertising landscape |c Teresa de la Hera |
| 264 | 1 | |a Amsterdam |b Amsterdam University Press |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 1 Online-Ressource (205 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Games and play | |
| 500 | |a Erscheint als Open Access bei De Gruyter | ||
| 505 | 8 | |a 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions | |
| 520 | 3 | |a The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context | |
| 650 | 0 | 7 | |a Computerspielindustrie |0 (DE-588)7564534-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Computerspielindustrie |0 (DE-588)7564534-8 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-94-6298-715-9 |
| 856 | 4 | 0 | |u https://www.doabooks.org/doab?func=fulltext&uiLanguage=en&rid=38426 |x Verlag |z kostenfrei |3 Volltext |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9789048538676 |x Resolving-System |z kostenfrei |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 912 | |a ZDB-23-GOA | ||
| 912 | |a ZDB-94-OAB | ||
| 912 | |a ZDB-4-EOAC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031571038 | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 738344 |
|---|---|
| _version_ | 1824555438866169857 |
| adam_text | |
| any_adam_object | |
| author | Hera, Teresa de la |
| author_GND | (DE-588)1079417370 |
| author_facet | Hera, Teresa de la |
| author_role | aut |
| author_sort | Hera, Teresa de la |
| author_variant | t d l h tdl tdlh |
| building | Verbundindex |
| bvnumber | BV046191670 |
| collection | ZDB-23-DGG ZDB-23-GOA ZDB-94-OAB ZDB-4-EOAC |
| contents | 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions |
| ctrlnum | (ZDB-94-OAB)DOAB38426 (OCoLC)1123126960 (DE-599)HBZHT020210597 |
| doi_str_mv | 10.1515/9789048538676 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV046191670</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231120</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">191009s2019 ne o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789048538676</subfield><subfield code="c">Online</subfield><subfield code="9">978-90-4853-867-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">904853867X</subfield><subfield code="q">(electronic book)</subfield><subfield code="9">904853867X</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.5117/9789462987159</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-94-OAB)DOAB38426</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1123126960</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT020210597</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">ne</subfield><subfield code="c">XA-NL</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B1533</subfield><subfield code="a">DE-M100</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-210</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-Y3</subfield><subfield code="a">DE-255</subfield><subfield code="a">DE-Y7</subfield><subfield code="a">DE-Y2</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-2174</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-22</subfield><subfield code="a">DE-155</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-154</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hera, Teresa de la</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1079417370</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital gaming and the advertising landscape</subfield><subfield code="c">Teresa de la Hera</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Amsterdam University Press</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (205 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Games and play</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheint als Open Access bei De Gruyter</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Computerspielindustrie</subfield><subfield code="0">(DE-588)7564534-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Computerspielindustrie</subfield><subfield code="0">(DE-588)7564534-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-94-6298-715-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.doabooks.org/doab?func=fulltext&uiLanguage=en&rid=38426</subfield><subfield code="x">Verlag</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9789048538676</subfield><subfield code="x">Resolving-System</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-GOA</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-94-OAB</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EOAC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031571038</subfield></datafield></record></collection> |
| id | DE-604.BV046191670 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:07:40Z |
| institution | BVB |
| isbn | 9789048538676 904853867X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031571038 |
| oclc_num | 1123126960 |
| open_access_boolean | 1 |
| owner | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (205 Seiten) |
| psigel | ZDB-23-DGG ZDB-23-GOA ZDB-94-OAB ZDB-4-EOAC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Amsterdam University Press |
| record_format | marc |
| series2 | Games and play |
| spellingShingle | Hera, Teresa de la Digital gaming and the advertising landscape 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions Computerspielindustrie (DE-588)7564534-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)7564534-8 (DE-588)4065541-6 |
| title | Digital gaming and the advertising landscape |
| title_auth | Digital gaming and the advertising landscape |
| title_exact_search | Digital gaming and the advertising landscape |
| title_full | Digital gaming and the advertising landscape Teresa de la Hera |
| title_fullStr | Digital gaming and the advertising landscape Teresa de la Hera |
| title_full_unstemmed | Digital gaming and the advertising landscape Teresa de la Hera |
| title_short | Digital gaming and the advertising landscape |
| title_sort | digital gaming and the advertising landscape |
| topic | Computerspielindustrie (DE-588)7564534-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Computerspielindustrie Werbung |
| url | https://www.doabooks.org/doab?func=fulltext&uiLanguage=en&rid=38426 https://doi.org/10.1515/9789048538676 |
| work_keys_str_mv | AT herateresadela digitalgamingandtheadvertisinglandscape |