Brand choice and loyalty: evidence from Swiss car registration microdata
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2020]
|
| Schriftenreihe: | Innovatives Markenmanagement
Band 70 |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAN01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 109 Seiten) 11 Illustrationen, 2 Illustrationen (farbig) |
| ISBN: | 9783658280147 |
| DOI: | 10.1007/978-3-658-28014-7 |
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Datensatz im Suchindex
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| _version_ | 1806189645351878656 |
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| author | Meier, Beat 1988- |
| author_GND | (DE-588)1197553045 |
| author_facet | Meier, Beat 1988- |
| author_role | aut |
| author_sort | Meier, Beat 1988- |
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| ctrlnum | (ZDB-2-BUM)9783658280147 (OCoLC)1190454080 (DE-599)BVBBV046189831 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-28014-7 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Kanton Zürich (DE-588)4068041-1 gnd |
| geographic_facet | Kanton Zürich |
| id | DE-604.BV046189831 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:51:14Z |
| institution | BVB |
| isbn | 9783658280147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031569216 |
| oclc_num | 1190454080 |
| open_access_boolean | |
| owner | DE-573 DE-1102 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-1102 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XVI, 109 Seiten) 11 Illustrationen, 2 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Gabler |
| record_format | marc |
| series | Innovatives Markenmanagement |
| series2 | Innovatives Markenmanagement |
| spellingShingle | Meier, Beat 1988- Brand choice and loyalty evidence from Swiss car registration microdata Innovatives Markenmanagement Consumer Behavior Market Research/Competitive Intelligence Motivation research (Marketing) Market research Markentreue (DE-588)4168905-7 gnd Personenkraftwagen (DE-588)4076001-7 gnd Kaufentscheidung (DE-588)4073328-2 gnd Straßenverkehrszulassung (DE-588)4261735-2 gnd |
| subject_GND | (DE-588)4168905-7 (DE-588)4076001-7 (DE-588)4073328-2 (DE-588)4261735-2 (DE-588)4068041-1 (DE-588)4113937-9 |
| title | Brand choice and loyalty evidence from Swiss car registration microdata |
| title_auth | Brand choice and loyalty evidence from Swiss car registration microdata |
| title_exact_search | Brand choice and loyalty evidence from Swiss car registration microdata |
| title_full | Brand choice and loyalty evidence from Swiss car registration microdata Beat Meier ; with a foreword by Prof. Dr. Hans Peter Wehrli |
| title_fullStr | Brand choice and loyalty evidence from Swiss car registration microdata Beat Meier ; with a foreword by Prof. Dr. Hans Peter Wehrli |
| title_full_unstemmed | Brand choice and loyalty evidence from Swiss car registration microdata Beat Meier ; with a foreword by Prof. Dr. Hans Peter Wehrli |
| title_short | Brand choice and loyalty |
| title_sort | brand choice and loyalty evidence from swiss car registration microdata |
| title_sub | evidence from Swiss car registration microdata |
| topic | Consumer Behavior Market Research/Competitive Intelligence Motivation research (Marketing) Market research Markentreue (DE-588)4168905-7 gnd Personenkraftwagen (DE-588)4076001-7 gnd Kaufentscheidung (DE-588)4073328-2 gnd Straßenverkehrszulassung (DE-588)4261735-2 gnd |
| topic_facet | Consumer Behavior Market Research/Competitive Intelligence Motivation research (Marketing) Market research Markentreue Personenkraftwagen Kaufentscheidung Straßenverkehrszulassung Kanton Zürich Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-28014-7 |
| volume_link | (DE-604)BV045007879 |
| work_keys_str_mv | AT meierbeat brandchoiceandloyaltyevidencefromswisscarregistrationmicrodata |