Brand lands, hot spots and cool spaces: welcome to the third place and the total marketing experience
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2006
|
Schlagworte: | |
Beschreibung: | Originally published: 2002 |
Beschreibung: | XVIII, 221 Seite 24cm |
ISBN: | 0749445734 9780749445737 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV046184176 | ||
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020 | |a 0749445734 |c pbk : £14.99 : CIP entry (Feb.) |9 0749445734 | ||
020 | |a 9780749445737 |9 9780749445737 | ||
035 | |a (OCoLC)1127298150 | ||
035 | |a (DE-599)BSZ263327884 | ||
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041 | 0 | |a eng | |
044 | |a xxk |c XA-GB | ||
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082 | 0 | |a 659 | |
084 | |a MS 1750 |0 (DE-625)123613: |2 rvk | ||
100 | 1 | |a Mikunda, Christian |d 1957- |e Verfasser |0 (DE-588)111709407 |4 aut | |
245 | 1 | 0 | |a Brand lands, hot spots and cool spaces |b welcome to the third place and the total marketing experience |c Christian Mikunda |
264 | 1 | |a London |b Kogan Page |c 2006 | |
300 | |a XVIII, 221 Seite |c 24cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Originally published: 2002 | ||
650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
653 | 0 | |a Special events / Marketing | |
653 | 0 | |a Special events / Planning | |
655 | 7 | |8 1\p |0 (DE-588)4144384-6 |a Beispielsammlung |2 gnd-content | |
689 | 0 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
689 | 0 | |8 2\p |5 DE-604 | |
689 | 1 | 0 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
689 | 1 | |8 3\p |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-031563671 | ||
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883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Mikunda, Christian 1957- |
author_GND | (DE-588)111709407 |
author_facet | Mikunda, Christian 1957- |
author_role | aut |
author_sort | Mikunda, Christian 1957- |
author_variant | c m cm |
building | Verbundindex |
bvnumber | BV046184176 |
classification_rvk | MS 1750 |
ctrlnum | (OCoLC)1127298150 (DE-599)BSZ263327884 |
dewey-full | 659 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659 |
dewey-search | 659 |
dewey-sort | 3659 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Soziologie Wirtschaftswissenschaften |
format | Book |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T08:37:34Z |
institution | BVB |
isbn | 0749445734 9780749445737 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031563671 |
oclc_num | 1127298150 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | XVIII, 221 Seite 24cm |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Kogan Page |
record_format | marc |
spelling | Mikunda, Christian 1957- Verfasser (DE-588)111709407 aut Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience Christian Mikunda London Kogan Page 2006 XVIII, 221 Seite 24cm txt rdacontent n rdamedia nc rdacarrier Originally published: 2002 Event-Marketing (DE-588)4335461-0 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Special events / Marketing Special events / Planning 1\p (DE-588)4144384-6 Beispielsammlung gnd-content Event-Marketing (DE-588)4335461-0 s 2\p DE-604 Erlebnismarketing (DE-588)4318118-1 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Mikunda, Christian 1957- Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience Event-Marketing (DE-588)4335461-0 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
subject_GND | (DE-588)4335461-0 (DE-588)4318118-1 (DE-588)4144384-6 |
title | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience |
title_auth | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience |
title_exact_search | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience |
title_full | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience Christian Mikunda |
title_fullStr | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience Christian Mikunda |
title_full_unstemmed | Brand lands, hot spots and cool spaces welcome to the third place and the total marketing experience Christian Mikunda |
title_short | Brand lands, hot spots and cool spaces |
title_sort | brand lands hot spots and cool spaces welcome to the third place and the total marketing experience |
title_sub | welcome to the third place and the total marketing experience |
topic | Event-Marketing (DE-588)4335461-0 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
topic_facet | Event-Marketing Erlebnismarketing Beispielsammlung |
work_keys_str_mv | AT mikundachristian brandlandshotspotsandcoolspaceswelcometothethirdplaceandthetotalmarketingexperience |