Marketing communications: touchpoints, sharing and disruption
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London
Pearson
2019
|
| Ausgabe: | Eighth edition |
| Schlagworte: | |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XLI, 775 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292234977 |
Internformat
MARC
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| 020 | |a 9781292234977 |c print |9 978-1-292-23497-7 | ||
| 035 | |a (OCoLC)1121486952 | ||
| 035 | |a (DE-599)BVBBV046181212 | ||
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| 245 | 1 | 0 | |a Marketing communications |b touchpoints, sharing and disruption |c Chris Fill and Sarah Turnbull |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a Harlow, England ; London |b Pearson |c 2019 | |
| 300 | |a XLI, 775 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fill, Chris 1953- Turnbull, Sarah |
| author_GND | (DE-588)17306549X (DE-588)1136152067 |
| author_facet | Fill, Chris 1953- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf s t st |
| building | Verbundindex |
| bvnumber | BV046181212 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1121486952 (DE-599)BVBBV046181212 |
| dewey-full | 658.8/02 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 658.8 |
| dewey-search | 658.8/02 658.8 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV046181212 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:37:29Z |
| institution | BVB |
| isbn | 9781292234977 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031560747 |
| oclc_num | 1121486952 |
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| physical | XLI, 775 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
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| publisher | Pearson |
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| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull Eighth edition Harlow, England ; London Pearson 2019 XLI, 775 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Überarbeitung von 7. ed. 2016 978-1-292-09261-4 (DE-604)BV043588789 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications touchpoints, sharing and disruption Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4201794-4 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4123623-3 |
| title | Marketing communications touchpoints, sharing and disruption |
| title_auth | Marketing communications touchpoints, sharing and disruption |
| title_exact_search | Marketing communications touchpoints, sharing and disruption |
| title_full | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications touchpoints sharing and disruption |
| title_sub | touchpoints, sharing and disruption |
| topic | Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd |
| topic_facet | Unternehmen Kommunikationsstrategie Marktkommunikation Marketing Kommunikationsmodell Lehrbuch |
| work_keys_str_mv | AT fillchris marketingcommunicationstouchpointssharinganddisruption AT turnbullsarah marketingcommunicationstouchpointssharinganddisruption |