APA-Zitierstil (7. Ausg.)

Peppers, D., & Rogers, M. (2004). Managing customer relationships: A strategic framework. John Wiley & Sons, Inc.

Chicago-Zitierstil (17. Ausg.)

Peppers, Don, und Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken, New Jersey: John Wiley & Sons, Inc, 2004.

MLA-Zitierstil (9. Ausg.)

Peppers, Don, und Martha Rogers. Managing Customer Relationships: A Strategic Framework. John Wiley & Sons, Inc, 2004.