Managing customer relationships: a strategic framework
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2004]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Beschreibung: | E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt |
| Beschreibung: | 1 Online-Ressource (xi, 516 Seiten) Illustrationen |
| ISBN: | 9780471656418 |
Internformat
MARC
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| 100 | 1 | |a Peppers, Don |e Verfasser |0 (DE-588)113933142 |4 aut | |
| 245 | 1 | 0 | |a Managing customer relationships |b a strategic framework |c Don Peppers, Martha Rogers |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2004] | |
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| 650 | 7 | |a Gestion du marketing |2 rasuqam | |
| 650 | 7 | |a Marketing relationnel |2 rasuqam | |
| 650 | 7 | |a Préférence du consommateur |2 rasuqam | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 7 | |a Relation avec la clientèle |2 rasuqam | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a aCustomer relations |a xManagement | |
| 650 | 4 | |a aConsumers' preferences | |
| 650 | 4 | |a aRelationship marketing | |
| 650 | 4 | |a aMarketing information systems | |
| 650 | 4 | |a aInformation storage and retrieval systems |a xMarketing | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Peppers, Don Rogers, Martha 1952- |
| author_GND | (DE-588)113933142 (DE-588)1027717861 |
| author_facet | Peppers, Don Rogers, Martha 1952- |
| author_role | aut aut |
| author_sort | Peppers, Don |
| author_variant | d p dp m r mr |
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| bvnumber | BV046171036 |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:37:12Z |
| institution | BVB |
| isbn | 9780471656418 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031550797 |
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| physical | 1 Online-Ressource (xi, 516 Seiten) Illustrationen |
| psigel | ZDB-4-EBA ZDB-4-EBA ZDB-4-EBA 2018 |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | John Wiley & Sons, Inc. |
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| spelling | Peppers, Don Verfasser (DE-588)113933142 aut Managing customer relationships a strategic framework Don Peppers, Martha Rogers Hoboken, New Jersey John Wiley & Sons, Inc. [2004] 1 Online-Ressource (xi, 516 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt Gestion du marketing rasuqam Marketing relationnel rasuqam Préférence du consommateur rasuqam Relatiemarketing gtt Relation avec la clientèle rasuqam Strategisch management gtt aCustomer relations xManagement aConsumers' preferences aRelationship marketing aMarketing information systems aInformation storage and retrieval systems xMarketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s b DE-604 Rogers, Martha 1952- Verfasser (DE-588)1027717861 aut Erscheint auch als Druck-Ausgabe 0-471-48590-X 978-0-471-48590-2 (DE-604)BV019652489 |
| spellingShingle | Peppers, Don Rogers, Martha 1952- Managing customer relationships a strategic framework Gestion du marketing rasuqam Marketing relationnel rasuqam Préférence du consommateur rasuqam Relatiemarketing gtt Relation avec la clientèle rasuqam Strategisch management gtt aCustomer relations xManagement aConsumers' preferences aRelationship marketing aMarketing information systems aInformation storage and retrieval systems xMarketing Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4236865-0 |
| title | Managing customer relationships a strategic framework |
| title_auth | Managing customer relationships a strategic framework |
| title_exact_search | Managing customer relationships a strategic framework |
| title_full | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_fullStr | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_full_unstemmed | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_short | Managing customer relationships |
| title_sort | managing customer relationships a strategic framework |
| title_sub | a strategic framework |
| topic | Gestion du marketing rasuqam Marketing relationnel rasuqam Préférence du consommateur rasuqam Relatiemarketing gtt Relation avec la clientèle rasuqam Strategisch management gtt aCustomer relations xManagement aConsumers' preferences aRelationship marketing aMarketing information systems aInformation storage and retrieval systems xMarketing Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Gestion du marketing Marketing relationnel Préférence du consommateur Relatiemarketing Relation avec la clientèle Strategisch management aCustomer relations xManagement aConsumers' preferences aRelationship marketing aMarketing information systems aInformation storage and retrieval systems xMarketing Marketingstrategie Kundenorientierung Kundenmanagement |
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