Marketing and mobile financial services: a global perspective on digital banking consumer behavior
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, Taylor & Francis Group
2019
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | UER01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781351174466 |
| DOI: | 10.4324/9781351174466 |
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Datensatz im Suchindex
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| spelling | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto London and New York Routledge, Taylor & Francis Group 2019 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Banking (DE-588)4202584-9 gnd rswk-swf Finanzdienstleistung (DE-588)4212226-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Banks and banking, Mobile Banks and banking, Mobile / Marketing BUSINESS & ECONOMICS / Finance BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Banks & Banking BUSINESS & ECONOMICS / Consumer Behavior (DE-588)4143413-4 Aufsatzsammlung gnd-content Finanzdienstleistung (DE-588)4212226-0 s Mobile Telekommunikation (DE-588)4341131-9 s Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Electronic Banking (DE-588)4202584-9 s b DE-604 Shaikh, Aijaz A. edt Karjaluoto, Heikki edt Erscheint auch als Druck-Ausgabe 978-0-815-38694-0 https://doi.org/10.4324/9781351174466 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing and mobile financial services a global perspective on digital banking consumer behavior Mobile Telekommunikation (DE-588)4341131-9 gnd Marketing (DE-588)4037589-4 gnd Electronic Banking (DE-588)4202584-9 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_auth | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_exact_search | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_full | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_fullStr | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_full_unstemmed | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_short | Marketing and mobile financial services |
| title_sort | marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_sub | a global perspective on digital banking consumer behavior |
| topic | Mobile Telekommunikation (DE-588)4341131-9 gnd Marketing (DE-588)4037589-4 gnd Electronic Banking (DE-588)4202584-9 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Mobile Telekommunikation Marketing Electronic Banking Finanzdienstleistung Verbraucherverhalten Aufsatzsammlung |
| url | https://doi.org/10.4324/9781351174466 |
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