Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global, Business Science Reference
[2020]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Zusammenfassung: | "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |
| Beschreibung: | xxii, 463 Seiten Illustrationen, Diagramme |
| ISBN: | 9781522585756 9781522585763 |
Internformat
MARC
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| 020 | |a 9781522585763 |c paperback |9 9781522585763 | ||
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| 245 | 1 | 0 | |a Exploring the power of electronic word-of-mouth in the services industry |c Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa, Portugal, Hans Ruediger Kaufmann, University of Applied Management Studies, Germany |
| 264 | 1 | |a Hershey, PA, USA |b IGI Global, Business Science Reference |c [2020] | |
| 300 | |a xxii, 463 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 520 | 3 | |a "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Dienstleistungssektor |0 (DE-588)4012183-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Word-of-mouth advertising | |
| 653 | 0 | |a Internet advertising | |
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| 653 | 0 | |a Service industries / Marketing | |
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| 700 | 1 | |a Loureiro, Sandra Maria Correia |d 1967- |0 (DE-588)1051294053 |4 edt | |
| 700 | 1 | |a Kaufmann, Hans Rüdiger |d 1958- |0 (DE-588)1068897473 |4 edt | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031541171 | |
Datensatz im Suchindex
| _version_ | 1807772111777824769 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Loureiro, Sandra Maria Correia 1967- Kaufmann, Hans Rüdiger 1958- |
| author2_role | edt edt |
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| author_GND | (DE-588)1051294053 (DE-588)1068897473 |
| author_facet | Loureiro, Sandra Maria Correia 1967- Kaufmann, Hans Rüdiger 1958- |
| building | Verbundindex |
| bvnumber | BV046161256 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.95 |
| callnumber-search | HF5827.95 |
| callnumber-sort | HF 45827.95 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046161256 |
| illustrated | Illustrated |
| indexdate | 2024-08-19T00:03:52Z |
| institution | BVB |
| isbn | 9781522585756 9781522585763 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031541171 |
| oclc_num | 1136284194 |
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| owner_facet | DE-83 |
| physical | xxii, 463 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global, Business Science Reference |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa, Portugal, Hans Ruediger Kaufmann, University of Applied Management Studies, Germany Hershey, PA, USA IGI Global, Business Science Reference [2020] xxii, 463 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor (DE-588)4012183-5 s Viral Marketing (DE-588)7564917-2 s Verbraucherverhalten (DE-588)4062644-1 s Marketingmanagement (DE-588)4168907-0 s DE-604 Loureiro, Sandra Maria Correia 1967- (DE-588)1051294053 edt Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4012183-5 (DE-588)7564917-2 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa, Portugal, Hans Ruediger Kaufmann, University of Applied Management Studies, Germany |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa, Portugal, Hans Ruediger Kaufmann, University of Applied Management Studies, Germany |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa, Portugal, Hans Ruediger Kaufmann, University of Applied Management Studies, Germany |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Marketingmanagement Verbraucherverhalten Dienstleistungssektor Viral Marketing |
| work_keys_str_mv | AT loureirosandramariacorreia exploringthepowerofelectronicwordofmouthintheservicesindustry AT kaufmannhansrudiger exploringthepowerofelectronicwordofmouthintheservicesindustry |