Grundlagen des Marketing:
Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.
Saved in:
| Main Authors: | , , , |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Hallbergmoos, Germany
Pearson
[2019]
|
| Edition: | 7., aktualisierte Auflage |
| Subjects: | |
| Online Access: | FAB01 FCO01 FKE01 FNU01 FRO01 FUBA1 FWS01 FWS02 TUBA1 UBA01 UER01 FHM01 |
| Summary: | Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten. |
| Physical Description: | 1 Online-Ressource (991 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783863268503 |
Staff View
MARC
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Record in the Search Index
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 |
| author2 | Schrader, Marc Falko Moser, Patrick 1981- |
| author2_role | ctb ctb |
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| author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)170152138 (DE-588)133328023 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 Schrader, Marc Falko Moser, Patrick 1981- |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga l c h lc lch n p np |
| building | Verbundindex |
| bvnumber | BV046153323 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7., aktualisierte Auflage |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046153323 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:59:42Z |
| institution | BVB |
| isbn | 9783863268503 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031533409 |
| oclc_num | 1120147648 |
| open_access_boolean | |
| owner | DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-188 DE-861 DE-859 DE-1049 DE-384 DE-858 DE-83 DE-M347 |
| owner_facet | DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-188 DE-861 DE-859 DE-1049 DE-384 DE-858 DE-83 DE-M347 |
| physical | 1 Online-Ressource (991 Seiten) Illustrationen, Diagramme |
| psigel | ebook ZDB-30-PEB ZDB-150-PEB ZDB-150-PDP ZDB-30-PQE ZDB-150-PDP FCO_PDA_PDP_Kauf ZDB-150-PEB TUB_EBS_Pearson ZDB-150-PEB UER_Einzelkauf ZDB-150-PEB FHM_PDA_PEB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 Grundlagen des Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Grundlagen des Marketing |
| title_alt | Principles of marketing |
| title_auth | Grundlagen des Marketing |
| title_exact_search | Grundlagen des Marketing |
| title_full | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Prof. Dr. Marc Falko Schrader ; Fallbearbeitung: Mag. Dr. Patrick Moser |
| title_fullStr | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Prof. Dr. Marc Falko Schrader ; Fallbearbeitung: Mag. Dr. Patrick Moser |
| title_full_unstemmed | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Prof. Dr. Marc Falko Schrader ; Fallbearbeitung: Mag. Dr. Patrick Moser |
| title_short | Grundlagen des Marketing |
| title_sort | grundlagen des marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT piercynigel principlesofmarketing AT schradermarcfalko principlesofmarketing AT moserpatrick principlesofmarketing AT kotlerphilip grundlagendesmarketing AT armstronggary grundlagendesmarketing AT harrislloydc grundlagendesmarketing AT piercynigel grundlagendesmarketing AT schradermarcfalko grundlagendesmarketing AT moserpatrick grundlagendesmarketing |