Marketing channel strategy: an omni-channel approach
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2020
|
| Edition: | Ninth edition |
| Subjects: | |
| Physical Description: | xxviii, 373 Seiten Illustrationen |
| ISBN: | 9781138593930 9780367262099 |
Staff View
MARC
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| author | Palmatier, Robert W. Sivadas, Eugene Stern, Louis W. Ansary, Adel I. el- |
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| id | DE-604.BV046151929 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:40Z |
| institution | BVB |
| isbn | 9781138593930 9780367262099 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031532041 |
| oclc_num | 1119527783 |
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| physical | xxviii, 373 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary Ninth edition New York ; London Routledge 2020 xxviii, 373 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s 1\p DE-604 Sivadas, Eugene Verfasser aut Stern, Louis W. Verfasser (DE-588)17022645X aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut Erscheint auch als Online-Ausgabe 978-0-429-29199-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Palmatier, Robert W. Sivadas, Eugene Stern, Louis W. Ansary, Adel I. el- Marketing channel strategy an omni-channel approach Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4112445-5 |
| title | Marketing channel strategy an omni-channel approach |
| title_auth | Marketing channel strategy an omni-channel approach |
| title_exact_search | Marketing channel strategy an omni-channel approach |
| title_full | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_fullStr | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_full_unstemmed | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_short | Marketing channel strategy |
| title_sort | marketing channel strategy an omni channel approach |
| title_sub | an omni-channel approach |
| topic | Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Absatzweg |
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