Marketing channel strategy: an omni-channel approach
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2020
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Beschreibung: | xxviii, 373 Seiten Illustrationen |
| ISBN: | 9781138593930 9780367262099 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046151929 | ||
| 003 | DE-604 | ||
| 005 | 20200115 | ||
| 007 | t | ||
| 008 | 190909s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9781138593930 |c hbk |9 978-1-138-59393-0 | ||
| 020 | |a 9780367262099 |c pbk |9 978-0-367-26209-9 | ||
| 035 | |a (OCoLC)1119527783 | ||
| 035 | |a (DE-599)BVBBV046151929 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-1050 |a DE-634 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Palmatier, Robert W. |e Verfasser |0 (DE-588)1081904445 |4 aut | |
| 245 | 1 | 0 | |a Marketing channel strategy |b an omni-channel approach |c Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| 250 | |a Ninth edition | ||
| 264 | 1 | |a New York ; London |b Routledge |c 2020 | |
| 300 | |a xxviii, 373 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Absatzweg |0 (DE-588)4112445-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Absatzweg |0 (DE-588)4112445-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Sivadas, Eugene |e Verfasser |4 aut | |
| 700 | 1 | |a Stern, Louis W. |e Verfasser |0 (DE-588)17022645X |4 aut | |
| 700 | 1 | |a Ansary, Adel I. el- |e Verfasser |0 (DE-588)170893235 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-429-29199-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031532041 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180495338045440 |
|---|---|
| any_adam_object | |
| author | Palmatier, Robert W. Sivadas, Eugene Stern, Louis W. Ansary, Adel I. el- |
| author_GND | (DE-588)1081904445 (DE-588)17022645X (DE-588)170893235 |
| author_facet | Palmatier, Robert W. Sivadas, Eugene Stern, Louis W. Ansary, Adel I. el- |
| author_role | aut aut aut aut |
| author_sort | Palmatier, Robert W. |
| author_variant | r w p rw rwp e s es l w s lw lws a i e a aie aiea |
| building | Verbundindex |
| bvnumber | BV046151929 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)1119527783 (DE-599)BVBBV046151929 |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01455nam a2200385 c 4500</leader><controlfield tag="001">BV046151929</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200115 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190909s2020 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138593930</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-138-59393-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780367262099</subfield><subfield code="c">pbk</subfield><subfield code="9">978-0-367-26209-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1119527783</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046151929</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Palmatier, Robert W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1081904445</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing channel strategy</subfield><subfield code="b">an omni-channel approach</subfield><subfield code="c">Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Ninth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxviii, 373 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sivadas, Eugene</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stern, Louis W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17022645X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ansary, Adel I. el-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170893235</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-429-29199-9</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031532041</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV046151929 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:40Z |
| institution | BVB |
| isbn | 9781138593930 9780367262099 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031532041 |
| oclc_num | 1119527783 |
| open_access_boolean | |
| owner | DE-11 DE-1050 DE-634 |
| owner_facet | DE-11 DE-1050 DE-634 |
| physical | xxviii, 373 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary Ninth edition New York ; London Routledge 2020 xxviii, 373 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s 1\p DE-604 Sivadas, Eugene Verfasser aut Stern, Louis W. Verfasser (DE-588)17022645X aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut Erscheint auch als Online-Ausgabe 978-0-429-29199-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Palmatier, Robert W. Sivadas, Eugene Stern, Louis W. Ansary, Adel I. el- Marketing channel strategy an omni-channel approach Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4112445-5 |
| title | Marketing channel strategy an omni-channel approach |
| title_auth | Marketing channel strategy an omni-channel approach |
| title_exact_search | Marketing channel strategy an omni-channel approach |
| title_full | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_fullStr | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_full_unstemmed | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary |
| title_short | Marketing channel strategy |
| title_sort | marketing channel strategy an omni channel approach |
| title_sub | an omni-channel approach |
| topic | Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Absatzweg |
| work_keys_str_mv | AT palmatierrobertw marketingchannelstrategyanomnichannelapproach AT sivadaseugene marketingchannelstrategyanomnichannelapproach AT sternlouisw marketingchannelstrategyanomnichannelapproach AT ansaryadeliel marketingchannelstrategyanomnichannelapproach |