Rethinking public relations: persuasion, democracy and society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
|
| Ausgabe: | third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | x, 194 Seiten 25 cm |
| ISBN: | 9780367313005 9781138593657 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents Preface Abbreviations viii xi 1 Paradoxes, paradigms and pillars 1 2 PR: dignified, efficient, self-delusional? 22 3 Rhetoric, framing and PR messaging 40 4 Stakeholders and society 57 5 Journalism and PR - conflict, complicity, capitulation 81 6 Digital evolution or revolution? 92 7 PR, politics and democracy 108 8 Lobbying and public affairs 124 9 Conclusion 147 Bibliography Index 155 186
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR’s impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of ‘fake news’ and ‘churnalism and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master’s level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR’s ‘voices’.
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| author | Moloney, Kevin 1943- McGrath, Conor 1968- |
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| discipline | Allgemeines |
| edition | third edition |
| format | Book |
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| indexdate | 2024-07-10T08:36:21Z |
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| language | English |
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| spelling | Moloney, Kevin 1943- Verfasser (DE-588)17346579X aut Rethinking public relations persuasion, democracy and society Kevin Moloney and Conor McGrath third edition London ; New York Routledge, Taylor & Francis Group 2020 x, 194 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier Public Relation (DE-588)10290653-1 gnd rswk-swf Demokratie (DE-588)4011413-2 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Public relations Democracy Democratie Public Relation (DE-588)10290653-1 b Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s Propaganda (DE-588)4076374-2 s Beeinflussung (DE-588)4005203-5 s Demokratie (DE-588)4011413-2 s Gesellschaft (DE-588)4020588-5 s DE-604 McGrath, Conor 1968- Verfasser (DE-588)1057644854 aut Erscheint auch als Moloney, Kevin, 1943- author Rethinking public relations Third edition Abingdon, Oxon ; New York, NY : Routledge, 2019 Online-Ausgabe 978-0-429-48931-0 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031522521&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031522521&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Moloney, Kevin 1943- McGrath, Conor 1968- Rethinking public relations persuasion, democracy and society Public Relation (DE-588)10290653-1 gnd Demokratie (DE-588)4011413-2 gnd Gesellschaft (DE-588)4020588-5 gnd Kommunikation (DE-588)4031883-7 gnd Propaganda (DE-588)4076374-2 gnd Beeinflussung (DE-588)4005203-5 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Rethinking public relations persuasion, democracy and society |
| title_auth | Rethinking public relations persuasion, democracy and society |
| title_exact_search | Rethinking public relations persuasion, democracy and society |
| title_full | Rethinking public relations persuasion, democracy and society Kevin Moloney and Conor McGrath |
| title_fullStr | Rethinking public relations persuasion, democracy and society Kevin Moloney and Conor McGrath |
| title_full_unstemmed | Rethinking public relations persuasion, democracy and society Kevin Moloney and Conor McGrath |
| title_short | Rethinking public relations |
| title_sort | rethinking public relations persuasion democracy and society |
| title_sub | persuasion, democracy and society |
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