The invisible brand: marketing in the age of automation, big data, and machine learning
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
[2019]
|
| Schlagworte: | |
| Beschreibung: | xiv, 298 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260441253 1260441253 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Ammerman, William 1967- |
| author_GND | (DE-588)1193070163 |
| author_facet | Ammerman, William 1967- |
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| author_sort | Ammerman, William 1967- |
| author_variant | w a wa |
| building | Verbundindex |
| bvnumber | BV046138457 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1118992245 (DE-599)BVBBV046138457 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046138457 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:15Z |
| institution | BVB |
| isbn | 9781260441253 1260441253 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031518746 |
| oclc_num | 1118992245 |
| open_access_boolean | |
| owner | DE-1050 DE-573 DE-M382 |
| owner_facet | DE-1050 DE-573 DE-M382 |
| physical | xiv, 298 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Ammerman, William 1967- Verfasser (DE-588)1193070163 aut The invisible brand marketing in the age of automation, big data, and machine learning William Ammerman New York McGraw-Hill [2019] xiv, 298 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Maschinelles Lernen (DE-588)4193754-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Künstliche Intelligenz (DE-588)4033447-8 s DE-604 Maschinelles Lernen (DE-588)4193754-5 s Erscheint auch als Online-Ausgabe 978-1-260-44126-0 Erscheint auch als Online-Ausgabe 1-260-44126-1 |
| spellingShingle | Ammerman, William 1967- The invisible brand marketing in the age of automation, big data, and machine learning Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Maschinelles Lernen (DE-588)4193754-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4193754-5 |
| title | The invisible brand marketing in the age of automation, big data, and machine learning |
| title_auth | The invisible brand marketing in the age of automation, big data, and machine learning |
| title_exact_search | The invisible brand marketing in the age of automation, big data, and machine learning |
| title_full | The invisible brand marketing in the age of automation, big data, and machine learning William Ammerman |
| title_fullStr | The invisible brand marketing in the age of automation, big data, and machine learning William Ammerman |
| title_full_unstemmed | The invisible brand marketing in the age of automation, big data, and machine learning William Ammerman |
| title_short | The invisible brand |
| title_sort | the invisible brand marketing in the age of automation big data and machine learning |
| title_sub | marketing in the age of automation, big data, and machine learning |
| topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Maschinelles Lernen (DE-588)4193754-5 gnd |
| topic_facet | Marketing Künstliche Intelligenz Maschinelles Lernen |
| work_keys_str_mv | AT ammermanwilliam theinvisiblebrandmarketingintheageofautomationbigdataandmachinelearning |