Social Customer Relationship Management: Fundamentals, Applications, Technologies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2020
Cham Springer International Publishing |
| Series: | Management for Professionals
|
| Subjects: | |
| Online Access: | BTU01 FAB01 FAN01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext Buchcover |
| Physical Description: | 1 Online-Ressource (XV, 115 Seiten) |
| ISBN: | 9783030233433 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-030-23343-3 |
Staff View
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| author | Alt, Rainer 1964- Reinhold, Olaf 1979- |
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| author_facet | Alt, Rainer 1964- Reinhold, Olaf 1979- |
| author_role | aut aut |
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| author_variant | r a ra o r or |
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| bvnumber | BV046137638 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-23343-3 |
| format | Electronic eBook |
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| id | DE-604.BV046137638 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:49Z |
| institution | BVB |
| isbn | 9783030233433 |
| issn | 2192-810X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031517938 |
| oclc_num | 1190249922 |
| open_access_boolean | |
| owner | DE-573 DE-1102 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-1102 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XV, 115 Seiten) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Alt, Rainer 1964- Reinhold, Olaf 1979- Social Customer Relationship Management Fundamentals, Applications, Technologies Customer Relationship Management e-Business/e-Commerce Online Marketing/Social Media e-Commerce/e-business Information Systems and Communication Service Business Information Systems Customer relations-Management E-business Internet marketing Information systems Management information systems Beziehungsmarketing (DE-588)4789127-0 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)7550143-0 (DE-588)4236865-0 |
| title | Social Customer Relationship Management Fundamentals, Applications, Technologies |
| title_auth | Social Customer Relationship Management Fundamentals, Applications, Technologies |
| title_exact_search | Social Customer Relationship Management Fundamentals, Applications, Technologies |
| title_full | Social Customer Relationship Management Fundamentals, Applications, Technologies by Rainer Alt, Olaf Reinhold |
| title_fullStr | Social Customer Relationship Management Fundamentals, Applications, Technologies by Rainer Alt, Olaf Reinhold |
| title_full_unstemmed | Social Customer Relationship Management Fundamentals, Applications, Technologies by Rainer Alt, Olaf Reinhold |
| title_short | Social Customer Relationship Management |
| title_sort | social customer relationship management fundamentals applications technologies |
| title_sub | Fundamentals, Applications, Technologies |
| topic | Customer Relationship Management e-Business/e-Commerce Online Marketing/Social Media e-Commerce/e-business Information Systems and Communication Service Business Information Systems Customer relations-Management E-business Internet marketing Information systems Management information systems Beziehungsmarketing (DE-588)4789127-0 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer Relationship Management e-Business/e-Commerce Online Marketing/Social Media e-Commerce/e-business Information Systems and Communication Service Business Information Systems Customer relations-Management E-business Internet marketing Information systems Management information systems Beziehungsmarketing Soziale Software Kundenmanagement |
| url | https://doi.org/10.1007/978-3-030-23343-3 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031517938&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT altrainer socialcustomerrelationshipmanagementfundamentalsapplicationstechnologies AT reinholdolaf socialcustomerrelationshipmanagementfundamentalsapplicationstechnologies |