Eventforschung: aktueller Stand und Perspektiven
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2019]
|
| Schriftenreihe: | Markenkommunikation und Beziehungsmarketing
|
| Schlagworte: | |
| Online-Zugang: | ASH01 BFB01 BHS01 BTU01 BTW01 EFN01 FAB01 FAN01 FAW01 FCO01 FFW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext Buchcover |
| Beschreibung: | 1 Online-Ressource (X, 295 Seiten) 1 Illustration |
| ISBN: | 9783658276522 |
| ISSN: | 2626-0263 |
| DOI: | 10.1007/978-3-658-27652-2 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)1071861417 Konferenzschrift 2018 Chemnitz gnd-content |
| genre_facet | Konferenzschrift 2018 Chemnitz |
| id | DE-604.BV046137297 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:45Z |
| institution | BVB |
| isbn | 9783658276522 |
| issn | 2626-0263 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031517597 |
| oclc_num | 1191898137 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-1028 DE-860 DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-1028 DE-860 DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (X, 295 Seiten) 1 Illustration |
| psigel | ZDB-2-SWI ZDB-2-SWI_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Markenkommunikation und Beziehungsmarketing |
| spellingShingle | Eventforschung aktueller Stand und Perspektiven Branding Consumer Behavior Online Marketing/Social Media Branding (Marketing) Motivation research (Marketing) Internet marketing Event-Marketing (DE-588)4335461-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)7706419-7 (DE-588)1071861417 |
| title | Eventforschung aktueller Stand und Perspektiven |
| title_auth | Eventforschung aktueller Stand und Perspektiven |
| title_exact_search | Eventforschung aktueller Stand und Perspektiven |
| title_full | Eventforschung aktueller Stand und Perspektiven Cornelia Zanger, Hrsg. |
| title_fullStr | Eventforschung aktueller Stand und Perspektiven Cornelia Zanger, Hrsg. |
| title_full_unstemmed | Eventforschung aktueller Stand und Perspektiven Cornelia Zanger, Hrsg. |
| title_short | Eventforschung |
| title_sort | eventforschung aktueller stand und perspektiven |
| title_sub | aktueller Stand und Perspektiven |
| topic | Branding Consumer Behavior Online Marketing/Social Media Branding (Marketing) Motivation research (Marketing) Internet marketing Event-Marketing (DE-588)4335461-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Branding Consumer Behavior Online Marketing/Social Media Branding (Marketing) Motivation research (Marketing) Internet marketing Event-Marketing Online-Marketing Konferenzschrift 2018 Chemnitz |
| url | https://doi.org/10.1007/978-3-658-27652-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031517597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zangercornelia eventforschungaktuellerstandundperspektiven |