Managing today's news media: audience first
The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking f...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
CQ Press, and imprint of SAGE Publications, Inc.
[2016]
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| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. .. |
| Beschreibung: | 218 pages illustrations |
| ISBN: | 9781483395449 |
Internformat
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| building | Verbundindex |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references (pages 203-210) and index |
| ctrlnum | (ZDB-96-SKC)SAGE000003083 (OCoLC)1023626791 (DE-599)BVBBV046132363 |
| dewey-full | 070.1/9 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
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| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
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| id | DE-604.BV046132363 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781483395449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512749 |
| oclc_num | 1023626791 |
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| owner | DE-706 |
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| physical | 218 pages illustrations |
| psigel | ZDB-96-SKC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | CQ Press, and imprint of SAGE Publications, Inc. |
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| spelling | Husni, Samir Verfasser aut Managing today's news media audience first Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center Los Angeles CQ Press, and imprint of SAGE Publications, Inc. [2016] 218 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 203-210) and index The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. .. Broadcast journalism Television viewers Wenger, Debora Halpern aut Price, Hank aut Erscheint auch als Druck-Ausgabe 9781452292571 (pbk. : alk. paper) http://sk.sagepub.com/cqpress/managing-todays-news-media-audience-first Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Husni, Samir Wenger, Debora Halpern Price, Hank Managing today's news media audience first Includes bibliographical references (pages 203-210) and index Broadcast journalism Television viewers |
| title | Managing today's news media audience first |
| title_auth | Managing today's news media audience first |
| title_exact_search | Managing today's news media audience first |
| title_full | Managing today's news media audience first Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center |
| title_fullStr | Managing today's news media audience first Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center |
| title_full_unstemmed | Managing today's news media audience first Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center |
| title_short | Managing today's news media |
| title_sort | managing today s news media audience first |
| title_sub | audience first |
| topic | Broadcast journalism Television viewers |
| topic_facet | Broadcast journalism Television viewers |
| url | http://sk.sagepub.com/cqpress/managing-todays-news-media-audience-first |
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