Public communication campaigns:
In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE
2017
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Online-Zugang: | BSB01 UBY01 Volltext |
| Zusammenfassung: | In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in .. |
| Beschreibung: | 376 pages illustrations |
| ISBN: | 9781544308449 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046132337 | ||
| 003 | DE-604 | ||
| 005 | 20220308 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190829s2017 |||| o||u| ||||||eng d | ||
| 020 | |a 9781544308449 |c Online |9 978-1-5443-0844-9 | ||
| 035 | |a (ZDB-96-SKC)SAGE000002986 | ||
| 035 | |a (OCoLC)1027201258 | ||
| 035 | |a (DE-599)BVBBV046132337 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-12 | ||
| 082 | 0 | |a 659 |2 23 | |
| 084 | |a MG 70150 |0 (DE-625)122860:12061 |2 rvk | ||
| 084 | |a QR 700 |0 (DE-625)142074: |2 rvk | ||
| 245 | 1 | 0 | |a Public communication campaigns |c editors, Ronald E. Rice, Charles K. Atkin |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a Thousand Oaks, Calif. |b SAGE |c 2017 | |
| 300 | |a 376 pages |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in .. | ||
| 650 | 4 | |a Publicity | |
| 650 | 4 | |a Advertising, Public service | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Advocacy advertising | |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Politik |0 (DE-588)4046514-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medienpolitik |0 (DE-588)4074660-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Propaganda |0 (DE-588)4076374-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Aufklärungskampagne |0 (DE-588)4496338-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 2 | |a Medienpolitik |0 (DE-588)4074660-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Politik |0 (DE-588)4046514-7 |D s |
| 689 | 1 | 2 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 689 | 2 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 2 | 1 | |a Propaganda |0 (DE-588)4076374-2 |D s |
| 689 | 2 | |8 4\p |5 DE-604 | |
| 689 | 3 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 3 | 1 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 3 | |8 5\p |5 DE-604 | |
| 689 | 4 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 4 | 1 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 4 | |8 6\p |5 DE-604 | |
| 689 | 5 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 5 | 1 | |a Aufklärungskampagne |0 (DE-588)4496338-5 |D s |
| 689 | 5 | |8 7\p |5 DE-604 | |
| 700 | 1 | |a Rice, Ronald E. |4 edt | |
| 700 | 1 | |a Atkin, Charles K. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781412987707 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031512723 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 5\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 6\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 7\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://sk.sagepub.com/books/public-communication-campaigns-fourth-edition |l BSB01 |p ZDB-96-SKC |q BSB_PDA_SKC_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180457300951040 |
|---|---|
| any_adam_object | |
| author2 | Rice, Ronald E. Atkin, Charles K. |
| author2_role | edt edt |
| author2_variant | r e r re rer c k a ck cka |
| author_facet | Rice, Ronald E. Atkin, Charles K. |
| building | Verbundindex |
| bvnumber | BV046132337 |
| classification_rvk | MG 70150 QR 700 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)SAGE000002986 (OCoLC)1027201258 (DE-599)BVBBV046132337 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Politologie Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04727nmm a2200901zc 4500</leader><controlfield tag="001">BV046132337</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220308 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190829s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781544308449</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-5443-0844-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)SAGE000002986</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1027201258</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046132337</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MG 70150</subfield><subfield code="0">(DE-625)122860:12061</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 700</subfield><subfield code="0">(DE-625)142074:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public communication campaigns</subfield><subfield code="c">editors, Ronald E. Rice, Charles K. Atkin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">SAGE</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">376 pages</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Public service</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advocacy advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienpolitik</subfield><subfield code="0">(DE-588)4074660-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Propaganda</subfield><subfield code="0">(DE-588)4076374-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Aufklärungskampagne</subfield><subfield code="0">(DE-588)4496338-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Medienpolitik</subfield><subfield code="0">(DE-588)4074660-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Propaganda</subfield><subfield code="0">(DE-588)4076374-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="1"><subfield code="a">Aufklärungskampagne</subfield><subfield code="0">(DE-588)4496338-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">7\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rice, Ronald E.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Atkin, Charles K.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781412987707</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031512723</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">7\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="q">BSB_PDA_SKC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV046132337 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781544308449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512723 |
| oclc_num | 1027201258 |
| open_access_boolean | |
| owner | DE-706 DE-12 |
| owner_facet | DE-706 DE-12 |
| physical | 376 pages illustrations |
| psigel | ZDB-96-SKC ZDB-96-SKC BSB_PDA_SKC_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | SAGE |
| record_format | marc |
| spelling | Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin Fourth edition Thousand Oaks, Calif. SAGE 2017 376 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in .. Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Medienpolitik (DE-588)4074660-4 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Aufklärungskampagne (DE-588)4496338-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Öffentlichkeitsarbeit (DE-588)4043188-5 s Medienpolitik (DE-588)4074660-4 s 2\p DE-604 Politik (DE-588)4046514-7 s 3\p DE-604 Propaganda (DE-588)4076374-2 s 4\p DE-604 Massenmedien (DE-588)4037877-9 s 5\p DE-604 Werbekampagne (DE-588)4134093-0 s 6\p DE-604 Aufklärungskampagne (DE-588)4496338-5 s 7\p DE-604 Rice, Ronald E. edt Atkin, Charles K. edt Erscheint auch als Druck-Ausgabe 9781412987707 http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Public communication campaigns Includes bibliographical references and index Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd Politik (DE-588)4046514-7 gnd Massenmedien (DE-588)4037877-9 gnd Medienpolitik (DE-588)4074660-4 gnd Propaganda (DE-588)4076374-2 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4046514-7 (DE-588)4037877-9 (DE-588)4074660-4 (DE-588)4076374-2 (DE-588)4496338-5 (DE-588)4043188-5 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Public communication campaigns |
| title_auth | Public communication campaigns |
| title_exact_search | Public communication campaigns |
| title_full | Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin |
| title_fullStr | Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin |
| title_full_unstemmed | Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin |
| title_short | Public communication campaigns |
| title_sort | public communication campaigns |
| topic | Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd Politik (DE-588)4046514-7 gnd Massenmedien (DE-588)4037877-9 gnd Medienpolitik (DE-588)4074660-4 gnd Propaganda (DE-588)4076374-2 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne Politik Massenmedien Medienpolitik Propaganda Aufklärungskampagne Öffentlichkeitsarbeit USA Aufsatzsammlung |
| url | http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition |
| work_keys_str_mv | AT riceronalde publiccommunicationcampaigns AT atkincharlesk publiccommunicationcampaigns |