Verfügbarkeit: Public communication campaigns

Public communication campaigns:

In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Rice, Ronald E. (HerausgeberIn), Atkin, Charles K. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Thousand Oaks, Calif. SAGE 2017
Ausgabe:	Fourth edition
Schlagworte:	Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne Politik Massenmedien Medienpolitik Propaganda Aufklärungskampagne Öffentlichkeitsarbeit USA Aufsatzsammlung
Online-Zugang:	BSB01 UBY01 Volltext
Zusammenfassung:	In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ..
Beschreibung:	376 pages illustrations
ISBN:	9781544308449

Internformat

MARC


LEADER	00000nmm a2200000zc 4500
001	BV046132337
003	DE-604
005	20220308
007	cr\|uuu---uuuuu
008	190829s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781544308449 \|c Online \|9 978-1-5443-0844-9
035			\|a (ZDB-96-SKC)SAGE000002986
035			\|a (OCoLC)1027201258
035			\|a (DE-599)BVBBV046132337
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-706 \|a DE-12
082	0		\|a 659 \|2 23
084			\|a MG 70150 \|0 (DE-625)122860:12061 \|2 rvk
084			\|a QR 700 \|0 (DE-625)142074: \|2 rvk
245	1	0	\|a Public communication campaigns \|c editors, Ronald E. Rice, Charles K. Atkin
250			\|a Fourth edition
264		1	\|a Thousand Oaks, Calif. \|b SAGE \|c 2017
300			\|a 376 pages \|b illustrations
336			\|b txt \|2 rdacontent
336			\|b sti \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
505	8		\|a Includes bibliographical references and index
520			\|a In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ..
650		4	\|a Publicity
650		4	\|a Advertising, Public service
650		4	\|a Public relations
650		4	\|a Advocacy advertising
650	0	7	\|a Werbekampagne \|0 (DE-588)4134093-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Politik \|0 (DE-588)4046514-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Massenmedien \|0 (DE-588)4037877-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Medienpolitik \|0 (DE-588)4074660-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Propaganda \|0 (DE-588)4076374-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Aufklärungskampagne \|0 (DE-588)4496338-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|2 gnd \|9 rswk-swf
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	0	1	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|D s
689	0	2	\|a Medienpolitik \|0 (DE-588)4074660-4 \|D s
689	0		\|8 2\p \|5 DE-604
689	1	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	1	1	\|a Politik \|0 (DE-588)4046514-7 \|D s
689	1	2	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|D s
689	1		\|8 3\p \|5 DE-604
689	2	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	2	1	\|a Propaganda \|0 (DE-588)4076374-2 \|D s
689	2		\|8 4\p \|5 DE-604
689	3	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	3	1	\|a Massenmedien \|0 (DE-588)4037877-9 \|D s
689	3		\|8 5\p \|5 DE-604
689	4	0	\|a Werbekampagne \|0 (DE-588)4134093-0 \|D s
689	4	1	\|a Massenmedien \|0 (DE-588)4037877-9 \|D s
689	4		\|8 6\p \|5 DE-604
689	5	0	\|a Massenmedien \|0 (DE-588)4037877-9 \|D s
689	5	1	\|a Aufklärungskampagne \|0 (DE-588)4496338-5 \|D s
689	5		\|8 7\p \|5 DE-604
700	1		\|a Rice, Ronald E. \|4 edt
700	1		\|a Atkin, Charles K. \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 9781412987707
856	4	0	\|u http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-96-SKC
999			\|a oai:aleph.bib-bvb.de:BVB01-031512723
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 6\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 7\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://sk.sagepub.com/books/public-communication-campaigns-fourth-edition \|l BSB01 \|p ZDB-96-SKC \|q BSB_PDA_SKC_Kauf \|x Verlag \|3 Volltext
966	e		\|u http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition \|l UBY01 \|p ZDB-96-SKC \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1804180457300951040
any_adam_object
author2	Rice, Ronald E. Atkin, Charles K.
author2_role	edt edt
author2_variant	r e r re rer c k a ck cka
author_facet	Rice, Ronald E. Atkin, Charles K.
building	Verbundindex
bvnumber	BV046132337
classification_rvk	MG 70150 QR 700
collection	ZDB-96-SKC
contents	Includes bibliographical references and index
ctrlnum	(ZDB-96-SKC)SAGE000002986 (OCoLC)1027201258 (DE-599)BVBBV046132337
dewey-full	659
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659
dewey-search	659
dewey-sort	3659
dewey-tens	650 - Management and auxiliary services
discipline	Politologie Wirtschaftswissenschaften
edition	Fourth edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04727nmm a2200901zc 4500</leader><controlfield tag="001">BV046132337</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220308 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">190829s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781544308449</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-5443-0844-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)SAGE000002986</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1027201258</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046132337</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MG 70150</subfield><subfield code="0">(DE-625)122860:12061</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 700</subfield><subfield code="0">(DE-625)142074:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public communication campaigns</subfield><subfield code="c">editors, Ronald E. Rice, Charles K. Atkin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">SAGE</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">376 pages</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Public service</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advocacy advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienpolitik</subfield><subfield code="0">(DE-588)4074660-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Propaganda</subfield><subfield code="0">(DE-588)4076374-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Aufklärungskampagne</subfield><subfield code="0">(DE-588)4496338-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Medienpolitik</subfield><subfield code="0">(DE-588)4074660-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Propaganda</subfield><subfield code="0">(DE-588)4076374-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="1"><subfield code="a">Aufklärungskampagne</subfield><subfield code="0">(DE-588)4496338-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">7\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rice, Ronald E.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Atkin, Charles K.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781412987707</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031512723</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">7\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="q">BSB_PDA_SKC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
geographic	USA (DE-588)4078704-7 gnd
geographic_facet	USA
id	DE-604.BV046132337
illustrated	Illustrated
indexdate	2024-07-10T08:36:04Z
institution	BVB
isbn	9781544308449
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031512723
oclc_num	1027201258
open_access_boolean
owner	DE-706 DE-12
owner_facet	DE-706 DE-12
physical	376 pages illustrations
psigel	ZDB-96-SKC ZDB-96-SKC BSB_PDA_SKC_Kauf
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	SAGE
record_format	marc
spelling	Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin Fourth edition Thousand Oaks, Calif. SAGE 2017 376 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in .. Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Medienpolitik (DE-588)4074660-4 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Aufklärungskampagne (DE-588)4496338-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Öffentlichkeitsarbeit (DE-588)4043188-5 s Medienpolitik (DE-588)4074660-4 s 2\p DE-604 Politik (DE-588)4046514-7 s 3\p DE-604 Propaganda (DE-588)4076374-2 s 4\p DE-604 Massenmedien (DE-588)4037877-9 s 5\p DE-604 Werbekampagne (DE-588)4134093-0 s 6\p DE-604 Aufklärungskampagne (DE-588)4496338-5 s 7\p DE-604 Rice, Ronald E. edt Atkin, Charles K. edt Erscheint auch als Druck-Ausgabe 9781412987707 http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Public communication campaigns Includes bibliographical references and index Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd Politik (DE-588)4046514-7 gnd Massenmedien (DE-588)4037877-9 gnd Medienpolitik (DE-588)4074660-4 gnd Propaganda (DE-588)4076374-2 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4134093-0 (DE-588)4046514-7 (DE-588)4037877-9 (DE-588)4074660-4 (DE-588)4076374-2 (DE-588)4496338-5 (DE-588)4043188-5 (DE-588)4078704-7 (DE-588)4143413-4
title	Public communication campaigns
title_auth	Public communication campaigns
title_exact_search	Public communication campaigns
title_full	Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin
title_fullStr	Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin
title_full_unstemmed	Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin
title_short	Public communication campaigns
title_sort	public communication campaigns
topic	Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne (DE-588)4134093-0 gnd Politik (DE-588)4046514-7 gnd Massenmedien (DE-588)4037877-9 gnd Medienpolitik (DE-588)4074660-4 gnd Propaganda (DE-588)4076374-2 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Publicity Advertising, Public service Public relations Advocacy advertising Werbekampagne Politik Massenmedien Medienpolitik Propaganda Aufklärungskampagne Öffentlichkeitsarbeit USA Aufsatzsammlung
url	http://sk.sagepub.com/books/public-communication-campaigns-fourth-edition
work_keys_str_mv	AT riceronalde publiccommunicationcampaigns AT atkincharlesk publiccommunicationcampaigns

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge