Knowledge-based marketing: the 21st century competitive edge
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations |
| Beschreibung: | xi, 274 p. ill |
| ISBN: | 9781446211311 |
Internformat
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| 100 | 1 | |a Chaston, Ian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Knowledge-based marketing |b the 21st century competitive edge |c Ian Chaston |
| 300 | |a xi, 274 p. |b ill | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Knowledge management | |
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Datensatz im Suchindex
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| author | Chaston, Ian |
| author_facet | Chaston, Ian |
| author_role | aut |
| author_sort | Chaston, Ian |
| author_variant | i c ic |
| building | Verbundindex |
| bvnumber | BV046132300 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000071625 (OCoLC)297114086 (DE-599)BVBBV046132300 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046132300 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781446211311 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512686 |
| oclc_num | 297114086 |
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| owner_facet | DE-706 |
| physical | xi, 274 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| record_format | marc |
| spelling | Chaston, Ian Verfasser aut Knowledge-based marketing the 21st century competitive edge Ian Chaston xi, 274 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations Marketing Marketing Management Knowledge management Erscheint auch als Druck-Ausgabe 9781412900034 http://sk.sagepub.com/books/knowledge-based-marketing Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Chaston, Ian Knowledge-based marketing the 21st century competitive edge Includes bibliographical references and index Marketing Marketing Management Knowledge management |
| title | Knowledge-based marketing the 21st century competitive edge |
| title_auth | Knowledge-based marketing the 21st century competitive edge |
| title_exact_search | Knowledge-based marketing the 21st century competitive edge |
| title_full | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_fullStr | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_full_unstemmed | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_short | Knowledge-based marketing |
| title_sort | knowledge based marketing the 21st century competitive edge |
| title_sub | the 21st century competitive edge |
| topic | Marketing Marketing Management Knowledge management |
| topic_facet | Marketing Marketing Management Knowledge management |
| url | http://sk.sagepub.com/books/knowledge-based-marketing |
| work_keys_str_mv | AT chastonian knowledgebasedmarketingthe21stcenturycompetitiveedge |