Effective advertising: understanding when, how, and why advertising works
'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
2004
|
| Schriftenreihe: | Marketing for a new century
|
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works |
| Beschreibung: | 203 p. ill |
| ISBN: | 9781452229379 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046132255 | ||
| 003 | DE-604 | ||
| 005 | 20201014 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190829s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 9781452229379 |c Online |9 978-1-4522-2937-9 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000063573 | ||
| 035 | |a (OCoLC)681550099 | ||
| 035 | |a (DE-599)BVBBV046132255 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 659.1 |2 23 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Effective advertising |b understanding when, how, and why advertising works |c Gerard J. Tellis |
| 264 | 1 | |c 2004 | |
| 300 | |a 203 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing for a new century | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Consumers |x Attitudes | |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780761922537 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/effective-advertising |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031512641 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://sk.sagepub.com/books/effective-advertising |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180457141567488 |
|---|---|
| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV046132255 |
| classification_rvk | QP 630 QP 634 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000063573 (OCoLC)681550099 (DE-599)BVBBV046132255 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02329nmm a2200553zc 4500</leader><controlfield tag="001">BV046132255</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201014 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190829s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452229379</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4522-2937-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000063573</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)681550099</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046132255</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tellis, Gerard J.</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137812639</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective advertising</subfield><subfield code="b">understanding when, how, and why advertising works</subfield><subfield code="c">Gerard J. Tellis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">203 p.</subfield><subfield code="b">ill</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing for a new century</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="x">Attitudes</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780761922537</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/effective-advertising</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031512641</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/effective-advertising</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046132255 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781452229379 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512641 |
| oclc_num | 681550099 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 203 p. ill |
| psigel | ZDB-96-SKC |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| record_format | marc |
| series2 | Marketing for a new century |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Effective advertising understanding when, how, and why advertising works Gerard J. Tellis 2004 203 p. ill txt rdacontent c rdamedia cr rdacarrier Marketing for a new century Includes bibliographical references and index 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works Advertising Consumers Attitudes Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s 1\p DE-604 Werbewirkungsforschung (DE-588)4189648-8 s 2\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 3\p DE-604 Erscheint auch als Druck-Ausgabe 9780761922537 http://sk.sagepub.com/books/effective-advertising Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tellis, Gerard J. 1950- Effective advertising understanding when, how, and why advertising works Includes bibliographical references and index Advertising Consumers Attitudes Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4244492-5 (DE-588)4189648-8 (DE-588)4189647-6 |
| title | Effective advertising understanding when, how, and why advertising works |
| title_auth | Effective advertising understanding when, how, and why advertising works |
| title_exact_search | Effective advertising understanding when, how, and why advertising works |
| title_full | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_fullStr | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_full_unstemmed | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_short | Effective advertising |
| title_sort | effective advertising understanding when how and why advertising works |
| title_sub | understanding when, how, and why advertising works |
| topic | Advertising Consumers Attitudes Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Advertising Consumers Attitudes Werbewirkungsanalyse Werbewirkungsforschung Werbewirkung |
| url | http://sk.sagepub.com/books/effective-advertising |
| work_keys_str_mv | AT tellisgerardj effectiveadvertisingunderstandingwhenhowandwhyadvertisingworks |