Ad critique: how to deconstruct ads in order to build better advertising
'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and...
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile |
| Beschreibung: | xiv, 199 p. ill |
| ISBN: | 9781483387352 |
Internformat
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| 245 | 1 | 0 | |a Ad critique |b how to deconstruct ads in order to build better advertising |c Nancy R. Tag |
| 300 | |a xiv, 199 p. |b ill | ||
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| 338 | |b cr |2 rdacarrier | ||
| 520 | |a 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Evaluation | |
| 650 | 4 | |a Criticism | |
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Datensatz im Suchindex
| _version_ | 1804180457083895808 |
|---|---|
| any_adam_object | |
| author | Tag, Nancy R. |
| author_facet | Tag, Nancy R. |
| author_role | aut |
| author_sort | Tag, Nancy R. |
| author_variant | n r t nr nrt |
| building | Verbundindex |
| bvnumber | BV046132221 |
| classification_rvk | QP 630 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000988991 (OCoLC)903237002 (DE-599)BVBBV046132221 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046132221 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781483387352 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512606 |
| oclc_num | 903237002 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xiv, 199 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| record_format | marc |
| spelling | Tag, Nancy R. Verfasser aut Ad critique how to deconstruct ads in order to build better advertising Nancy R. Tag xiv, 199 p. ill txt rdacontent c rdamedia cr rdacarrier 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile Advertising Advertising Evaluation Criticism Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbeerfolg (DE-588)4127461-1 gnd rswk-swf Werbeerfolg (DE-588)4127461-1 s Werbesprache (DE-588)4065535-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9781412980531 http://sk.sagepub.com/books/ad-critique Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tag, Nancy R. Ad critique how to deconstruct ads in order to build better advertising Advertising Advertising Evaluation Criticism Werbesprache (DE-588)4065535-0 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4127461-1 |
| title | Ad critique how to deconstruct ads in order to build better advertising |
| title_auth | Ad critique how to deconstruct ads in order to build better advertising |
| title_exact_search | Ad critique how to deconstruct ads in order to build better advertising |
| title_full | Ad critique how to deconstruct ads in order to build better advertising Nancy R. Tag |
| title_fullStr | Ad critique how to deconstruct ads in order to build better advertising Nancy R. Tag |
| title_full_unstemmed | Ad critique how to deconstruct ads in order to build better advertising Nancy R. Tag |
| title_short | Ad critique |
| title_sort | ad critique how to deconstruct ads in order to build better advertising |
| title_sub | how to deconstruct ads in order to build better advertising |
| topic | Advertising Advertising Evaluation Criticism Werbesprache (DE-588)4065535-0 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| topic_facet | Advertising Advertising Evaluation Criticism Werbesprache Werbeerfolg |
| url | http://sk.sagepub.com/books/ad-critique |
| work_keys_str_mv | AT tagnancyr adcritiquehowtodeconstructadsinordertobuildbetteradvertising |