A general theory of competition: resources, competences, productivity, economic growth

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy

Saved in:
Bibliographic Details
Main Author: Hunt, Shelby D. (Author)
Format: Electronic eBook
Language:English
Series:Marketing for a new century
Subjects:
Online Access:UBY01
Volltext
Summary:The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy
Physical Description:xv, 303 p. ill
ISBN:9781452220321

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text