A general theory of competition: resources, competences, productivity, economic growth

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy

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Bibliographische Detailangaben
1. Verfasser: Hunt, Shelby D. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Schriftenreihe:Marketing for a new century
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Online-Zugang:UBY01
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Zusammenfassung:The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy
Beschreibung:xv, 303 p. ill
ISBN:9781452220321

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